30 New Fashion Arrivals You Need to See If You're Into Looking Cute This Winter

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(Image credit: Courtesy of Reformation, Urban Outfitters, and Free People; Original Illustration: Yracema Rivas)

We're only halfway through January, and I already have a "blah" attitude about my winter wardrobe. My typical morning routine is set: Drink coffee, stare at my closet for an hour, and then put on the same jeans and black sweater I've been wearing for longer than I would ever admit. If this sounds at all familiar to you, I have some good news: We're starting to see a trickle-in of spring arrivals that are sure to breathe some life back into our closets. In the denim department, we're seeing new relaxed styles and the resurgence of overalls. (Love them or hate them, you have to admit they're cool.) And for knitwear, it's all about fresh prints and trending colorways to add a bit more fun to the everyday essentials. To see what I'm talking about, keep scrolling to shop the 30 new fashion arrivals from some of my favorite brands, including Free People, Reformation, and Shopbop.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team atBest Knockoff Luxury Clothing . Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.