I'll admit it. I have been sleeping on Urban Outfitters lately. I had written the retailer off and hadn't given its website a good deep dive in a while, so I thought it was time to dip my toe back into shopping at Urban. After all, we all know about the TikTok-viral UO bustier top that has become one of Gen Z's favorite buys, so I figured there have got to be things that could help me step up my style game. To my surprise, I found so many pieces that grabbed my attention, including great swim, super-trendy shoes, fun tops for summer, and dresses that needed to be in my closet like yesterday. Not only was I surprised by the number of items I found and loved, but I also found several brands that I love to wear such as For Love Lemons and VDM the Label. Urban Outfitters has really stepped it up lately.
Keep scrolling to see the items from Urban I'm loving right now.
I'm not usually a fan of paisley and glitter, but this dress just changed that.
I've been eyeing this dress for a while now. I think it's time I order it.
How adorable are these Converse?
I'm a huge fan of VDM the Label's swimwear.
Two bikinis in one.
This dress would be great for a wedding.
The viral corset top herself.
Pair with flat sandals or sneakers.
I love a good set.
This top gives me Kendall Jenner vibes.
Need these ASAP.
I have these, and they're as fun to wear as they look.
Did someone say cottagecore?
Cottagecore, but for a night out.
Simple yet chic.
How sweet is this flutter-sleeve minidress?
I've got to get my hands on this corset top.
Such a cute and trendy two-piece.
A classic crop top.
This bra looks so comfy. I want it in every color.
Wearing white midi dresses all summer long.
Can't go wrong with a good cowboy hat.
I have this and wear it as a cover-up.
This midi skirt is everything.
This crop top is just adorable.
I love these knee-high cowgirl boots.
This dress is perfect for a summer date.
I love this pretty maxi dress.
New party crop top.
I'm obsessed with this minidress.
A classic slip dress is a must-have.
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