I Just Got Back From Aspen—4 Trends I Saw Everyone Wearing

Last year, Revolve/FWRD decided to host a pop-up in one of the hottest winter getaway spots ever: Aspen. This not only attracted a flurry of It girls and influencers, accompanied by Aspen's usual scene of celebrities shuttling their kids to ski lessons and other chic Aspen regulars, but I also got the pleasure of checking it out myself. I was particularly excited because, while we all know and love this brand, its presence is mainly online. So, getting an in-person experience with one of my favorite e-commerce heavy retailers was super exciting.

Entering the Revolve/FWRD Aspen pop-up feels like stepping into what I can only describe as my dream closet. I was greeted with the option of a glass of champagne or a coffee branded by one of my favorite Revolve/FWRD housed brands, Simkhai (I opted for the champagne, but the "Simkhai" logo coffee cups were hard to resist). Racks upon racks showcased carefully curated picks from Retrofête, Helmut Lang, Goldberg, and more. The pop-up featured warm chestnut-colored wooden shelving, all backlit with a subtle glow that beautifully illuminated the merchandise.

The real show begins when you head up the stairs to the world of FWRD, where you're immediately greeted by a wall of Hermès Kelly bags, followed by some of the most stylish designer ready-to-wear pieces I’ve ever seen. Not to mention a wall of luxury accessories that almost completely took me out—I even went back a second time just to see it again.

My time at the Revolve/FWRD Aspen pop-up—combined with all the Aspen people-watching I was doing—helped me narrow down four trends that dominated this luxury winter vacation spot. Keep scrolling to see which trends reigned supreme—and shop some pieces for yourself.

Mob Wife Aesthetic

Twenty twenty-four's first TikTok trend was everywhere in Aspen—and unsurprisingly so. Over-the-top fur coats and Aspen go hand in hand. But it wasn’t just the fur. Glam gold earrings, leopard print, and sultry red lips were spotted everywhere, from guests leaving Hotel Jerome to après-ski parties all over town.

I love the over-the-top glam vibe in Aspen—it complements the snowy mountain scenery perfectly and adds to the luxe experience of visiting. I wore this look to après-ski at The Snow Lodge, the sister property to Montauk’s Surf Lodge, and got tons of compliments on this Gucci leopard-print faux fur.

The "Rich Mom" in Aspen

The "rich mom" aesthetic has officially made it to the slopes, and I have to say that spotting outfits like the one Cass is wearing above was some of my favorite Aspen people-watching.

Think of this scenario: A wealthy woman escapes to the mountains, drops her kids off at ski lessons, then heads straight to the St. Regis before stopping by the Revolve/FWRD pop-up for a Hermès bag and a glass of bubbly. This trend is all about looking expensive, elegant, and minimal while effortlessly exuding poise and polish. The white Ferragamo scarf coat Cass is wearing above absolutely nails it.

Western Chic

Aspen is known for embracing Western style, and this winter was no exception. You can’t walk through the picturesque mountain town without spotting at least a few cowboy hats and boots. As someone who absolutely loves all things Western, I fully leaned in while I was in Aspen—especially now that Beyoncé is releasing country music. My Western accessories have never gotten so much wear.

Lowkey Luxe

Quiet luxury lovers, rejoice—this timeless trend still reigns supreme in 2025, and stylish Aspen-goers got the memo. Think luxury brand staples like The Row, Khaite, and Toteme, effortlessly mixed with great denim and standout jewelry. I frequently spotted chic women heading to Meat Cheese or French Alpine Bistro for wine and fondue, dressed in the most understated yet undeniably stylish looks.

This post was published at an earlier date and has since been updated.