Yesterday, Everlane launched its newest shirt, the Breton stripe, along with a charming campaign just in time for Valentine’s Day. For the shoot, the brand passed on models and instead photographed five real-life, NYC-based couples in their matching shirts. After seeing the photos, combined with the fact that the covet-worthy shirts cap out at under $50, it’s no surprise that there's already a waitlist for the Grey/Black style!
Scroll through to see the shots, the shirts, and to shop the last Breton stripe while it’s still in stock!
Emmett Sandra
Caroline Michael
Daphne Pali
Daphne Pali
Kelsey Alex
Thomas Alexandra
Everlane Women’s Heavyweight Tee ($45) in Grey/Cream
Everlane Women’s Heavyweight Tee ($45) in Grey/BlackWhat do you think of the brand’s decision to use real couples instead of models? Sound off in the comments!
-
20 High-Quality Sale Items From Gap and Everlane to Style With JeansWe'll take two of everything.
-
I'm a Fashion Editor—I Reach For This Effortless Wardrobe Essential When I Don't Know What to WearHere are nine easy ways to style the piece.
-
The Shirts Londoners Are Willing to Line Up and Down the Street ForThe perfect button-down shirt does exist.
-
Jennifer Lopez Wore the Pretty Shirt Trend That Makes Even Y2K Jeans Look ElegantWe love an elevated J.Lo outfit.
-
The "Ultra-High Net Worth" Top That Chic People Are Wearing in NYC and CopenhagenHigh neckline, high net-worth.
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, andReplica StoreThese Cyber Monday deals are too chic to pass up.
-
15 Trend-Defying, On-Sale Picks From EverlaneCashmere, crewnecks, and cardigans—oh my!
-
Finally: Everlane Just Brought Back These Cult-Favorite Pieces for FallA highly anticipated return.
