Yesterday, Everlane launched its newest shirt, the Breton stripe, along with a charming campaign just in time for Valentine’s Day. For the shoot, the brand passed on models and instead photographed five real-life, NYC-based couples in their matching shirts. After seeing the photos, combined with the fact that the covet-worthy shirts cap out at under $50, it’s no surprise that there's already a waitlist for the Grey/Black style!
Scroll through to see the shots, the shirts, and to shop the last Breton stripe while it’s still in stock!
Emmett Sandra
Caroline Michael
Daphne Pali
Daphne Pali
Kelsey Alex
Thomas Alexandra
Everlane Women’s Heavyweight Tee ($45) in Grey/Cream
Everlane Women’s Heavyweight Tee ($45) in Grey/BlackWhat do you think of the brand’s decision to use real couples instead of models? Sound off in the comments!
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