When it comes to shopping, I'm not one for panic-buying or making useless splurges in the sales. Rather, my tactics are the same as many editors atBest Knockoff Luxury Clothing UK, and we all apply our trusty shopping methods when shopping online, especially when deals are running during Amazon Prime Day 2024. Whether it's wise beauty restocks (replacing your empties will never be a mistake) or classic shoe styles, now is the time to invest in tried-and-tested pieces rather than risk your hard-earned cash on something radically different. This is why, when it comes to fashion, it pays to choose simple, elevated items that are neither on-trend nor out of style, but classic and long-lasting.
So when it came to searching through hundreds of thousands of products for Amazon Prime Day, I thought it best to keep my all-important filter in mind. It's also worth noting that the retailer isn't just a secret gem for fashion—you'll find amazing deals on beauty tools and skincare, household essentials, tech and gadgets which all happen to make great gifts too—but, you do have to dig a little deeper to find the stylish gems. That's where I come in with my selection of chic, understated fashion buys that will set you up nicely for summer.
With just a few simple items that all come in at under £60 each (most for even less), I've pulled together multiple outfits that look anything but cheap. And the best part is that all the items are interchangeable across the outfits, allowing for a rotation of so many combinations for every occasion. That's what a capsule is all about, right? Remember, Amazon Prime Day sales are available to Amazon Prime members, so there's no time like the present to get ahead of the game and sign up for an Amazon Prime membership here (after all, It's free for 30 days). So sit back, relax, and get ready to recreate some easy outfits without even spending a pound. Keep scrolling to see…
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new in fashion, with plenty of other savings on tech and homeware. There's beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving), and bits and pieces in between.
When Is Amazon Prime Day 2024?
Historically, Amazon Prime Day runs twice a year, in July and October.
How to Access Amazon Prime Day Deals:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and we will make sure to update you when the next sale arrives.
SEE THE EXPENSIVE-LOOKING YET AFFORDABLE AMAZON FINDS I RATE:
1. OXFORD SHIRT + TAILORED SHORTS + SANDALS
Style Notes: A striped shirt is a timeless, elegant staple. To make it feel modern (and holiday-ready), wear it with tailored shorts and a pair of minimalist sandals.
SHOP THE LOOK:
No one will believe this is under £20.
These will never go out of style.
I've relied on simple black leather bags for years, but this bucket bags shape feels very 2024.
These come in tan and white stripe too.
Chunky black frames are timeless.
2. WHITE MAXI DRESS + LEATHER SANDALS + CROCHET BAG
Style Notes: For sunny weekend walks or jetting off on holiday, you can't beat a white summer maxi and flat sandal combo. Effortlessly chic, always.
SHOP THE LOOK:
The perfect summer dress, and for under £50!
If you fell in love with Hermés' slides but they're out of your budget, these make a great alternative, and they also come in black and cream.
The chicest style of sun hat around.
TikTok is going wild for crochet bags right now.
3. Long Black Dress + Statement Bag + Flat Sandals
Style Notes: A good black dress is another wardrobe staple that never goes out of fashion. I love how luxe this one feels and how the minimalist takes makes it look even more expensive. Up the dressy vibe with a pair of smart slides, and a colour pop-bag for a look that will take you anywhere and everywhere.
SHOP THE LOOK:
A dead ringer for Skims.
More polished than your average gold hoops.
I'd quite like to own this in every colour.
Just in case you were debating whether to pick these up in tan or black.
Finish off your look with a compliment-inviting fragrance to bring it all together.
4. Trench Coat + Jeans + Mid-Heel Sandals
Style Notes: A throw-on trench like this is such a useful wardrobe staple. You can wear it all year round, and for summer I plan on styling it with a simple top, some reliable Levi's (at an even better price!), and some polished accessories for work and drinks/dinner dates.
SHOP THE LOOK:
The perfect cut and colour.
Levi's Ribcage jeans are the kind of clever purchase you know you're not going to regret.
The foundation for so many great outfits.
I've fallen hard for these strappy sandals which come in tan and snakeskin too.
A does-it-all bag.
More Under £60 Capsule-Wardrobe Buys From Amazon
This looks at least twice its price tag.
This might be Amazon's best-kept secret.
Just add a maxi dress and strappy sandal for a polished summer look.
You can't deny the eternal appeal of the one-piece.
Is it too soon to be thinking about autumn?
This comes in 20 different colours.
Bermuda shorts are having a moment.
The black contrasting thong is so effective.
Wear on repeat during a heatwave.
Perfect for a bigger bust.
Size up and wear loosely unbuttoned.
Prime day is always the best time to pick up discounted Levi's.
A true wardrobe essential.
-
Amazon's Prime Big Deal Days Is Coming Back—Everything to Know About the Fashion and Beauty DealsAmazing discounts are coming.
-
TheReplica Store Anniversary Sale Ends Today—30 Jaw-Dropping Last-Minute DealsRegret-free buys.
-
I Have Totême Taste But an Amazon Budget—12 Items I'm Shopping This Prime DayDesigner-passing styles at affordable prices.
-
PSA: Meghan Markle's Fave Sunglasses Are on Sale for Amazon Prime DayTime is running out.
-
Hurry: Kate Middleton's Fave White Sneakers Are on Sale for Amazon Prime DayBut they're selling quickly.
-
Zoë Kravitz Just Wore the Reliable Basic That I Stock Pile During Amazon Prime DayStarting at $6.
-
I Can't Believe I Just Found These Expensive-Looking Summer Dresses on Amazon During Prime DayFrom linen minidresses to cotton poplin dresses.
-
I Low-Key Think This Is the Best Prime Day in Years—30 Last-Chance Buys You Won't RegretGet them before they're gone.
