I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
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Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a TimeFrom summer-sale deals to brand-new arrivals.
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A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the BillBring on the compliments.
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I'm Basically My Sister's Personal Stylist—36 Chic, Summer-Ready Zara Pieces I'm Sending Her WayPlus, some hot new arrivals.
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There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your AttentionI'll bet they'll sell out before July's over.
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Just Dropped: 29 Fall New Arrivals That'll Be Wardrobe Staples by SeptemberMentally escape the heat with me.
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Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for SummerAll the outfit inspiration is inside.
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The Only 10 Things You Need This July Are Under $100 EachAffordable summer shopping made easy.
