I Get Excited About New Releases—These H&M and Zara Items Will Be Hits

I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
these pants are so sharp, especially with the matching vest.
Zara
Next, check out more chic fall picks.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years atBest Knockoff Luxury Clothing , currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers likeReplica Store, Shopbop, and Net-a-Porter and is at the forefront ofBest Knockoff Luxury Clothing 's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
My Most Fashionable Friends Live in NYC—They'll Love These 30 Wildly Chic Zara Finds
Cool new staples.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
I Can't Stand It When People Follow These Fashion Rules to a T
It's time to break the rules.
-
10 Style Tips That Will Make You Look Rich This Summer
Number four is already trending right now.
-
I Just Removed Everything From My Sister's Zara Cart—Here's What I Added Instead
Your summer wardrobe, sorted.
-
I Spend a Month in Greece Every Summer—31 Chic Zara Vacation Essentials I'm Eyeing for My Next Trip
Now, let's just hope it all fits in my luggage.