I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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Fashion People With Good Taste Will Appreciate These 30 Stylish Zara ItemsFrom cool blouses to pretty dresses.
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Zara Just Gave Us a Hint at the Biggest Color Trends of Fall 2025From primrose pinks to rich maroon hues.
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These 31 Chic H&M Finds Will Sell Out By The End Of The WeekHurry, everything is so good right now.
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I Spent My Downtime This Weekend Shopping Chic New Fall Arrivals—33 Standouts From J.Crew, Abercrombie, and Old NavyImmediately adding to cart.
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"Fall Colors" Are Out—30 Technicolor Finds Fashion People Everywhere Will Be Wearing Come SeptemberCount on it.
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It's Here: Your Guide to the 10 Most Important Fashion Items to Buy This AugustTime to dip a toe into fall.
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I'm a Fashion Editor in NYC—These Are the Pre-Fall Zara Items I'd Actually BuyIt's 70° outside.
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My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This MonthGood luck picking just one favorite.
