I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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Sorry, Barrel Jeans—I Am Forever Loyal to This Classic, Effortless Denim StyleFive chic winter outfit ideas right this way.
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Everything at Zara Right Now Has Me Unwell—25 Items I Swear Will Sell OutMy shopping cart is full.
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This Pop Star's Shoe Collection Is Full of Unexpectedly Chic Gems—25 I Have My Eye OnMost styles are under $100.
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3 Cheap(ish) Elevated Finds That Will Make Your Closet Look More ExpensiveUnder $150 and super chic.
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32 No-Fuss, Elevated Items That Ooze Capricorn VibesFrom classic blazers to designer pieces.
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I Just Scanned All the New Arrivals From Zara, Shopbop, and Ref—These Are the 30 I'd BuyVery 2025.
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It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to CartThey'll go fast.
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I'm a Fashion Editor—I Reach For This Effortless Wardrobe Essential When I Don't Know What to WearHere are nine easy ways to style the piece.
