My role as a digital fashion editor means that I'm constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what's actually worth buying and recommending to you, lovely WWW reader. I won't lie—sometimes it does feel like I've seen it all. When you're scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you're about to see here are doing just that.
Remember when Carrie Bradshaw proclaimed, "Shopping is my cardio"? Well, I'm pretty sure she would have been talking about these fall shopping finds under $100. They're heartbeat-raising, shock-inducing, and all-around epic buys that are somehow, believe it or not, also affordable. Nope, it doesn't make sense, but I'm not questioning it. I'm simply adding them to my cart.
Ahead, see for yourself all the trendy buys that are impressing me right now.
I think this one speaks for itself.
Immediately yes.
This has me ready to ditch all my fall neutrals.
Okay, Other Stories. I see you.
Excuse me?
Not only are these cool, but they're also beyond comfortable.
The dress our editors can't stop texting each other about.
I'm intrigued…
Jeans rarely warrant a gasp, but these are kind of the perfect slouchy shape.
This texture!
Oooh.
Eloquii understood the assignement.
No, we're still not over cutouts.
This color combo is really something special.
Simple but impactful.
Okay fine, SourceUnknown. Take all my money!
No one will believe you spent less than $50 on this pretty piece.
It's not every day that you find a cool leather jacket for under $100.
This shade of blue does things to my heart.
Big rich-mom energy over here.
How is this only $95? It looks like it should be far pricier, just saying.
The trendy basic to end them all.
I saw our associate branded content editor Aniyah wearing this Afrm print recently and immediately took note.
If the '70s are your style vibe, you need these in your life.
Simple but far from boring.
Stunning doesn't even begin to describe it.
Unexpected but oddly really wearable and practical.
The collared top to end them all.
Speaking of cool affordable finds, see the under-$40 pieces our editors stan for fall.
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Dakota Johnson Wore a Completely Backless Mini In This Better-Than-Black Color to the "Splitsville" After PartyPlus, see her metallic, leather gown from the premiere.
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Wow, Moda Operandi and Citizens of Humanity Just Released a Capsule Collection Inspired By Pennsylvania's Dreamiest FarmIn collaboration with Bloom Farm.
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I Style Celebrities for a Living—5 Fall Items My Clients Always Love Without FailThe ultimate fall shopping list.
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I Live in Brooklyn and Have Laid-Back, Cool Style—Here's Everything I Want FromReplica Store Right NowTrust me. These items will sell out fast.
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Fashion People Are Reaching For Little Beaded Bags Right Now—31 Chic Styles That Have My AttentionFrom Zara to Fendi.
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Holy Ref! Holier COS! These 27 Finds Just Got Me So Excited for Fall (Sorry, Summer—I'm Over You)These buys plus a Gilmore Girls rewatch.
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I Was Born Before 1990—Here Are the Contents of My Revolve Cart RNThere's something for everyone.
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I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* WithExpensive-looking finds for fall lie ahead.
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Jeans, Flats, Jackets, and Sweaters—The Best of the Best In Each Category For FallMeet your new hero pieces.
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Count on It—These 43 Fall Finds Will Be Sold Out by September 1I'm rarely wrong about these things.
