My role as a digital fashion editor means that I'm constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what's actually worth buying and recommending to you, lovely WWW reader. I won't lie—sometimes it does feel like I've seen it all. When you're scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you're about to see here are doing just that.
Remember when Carrie Bradshaw proclaimed, "Shopping is my cardio"? Well, I'm pretty sure she would have been talking about these fall shopping finds under $100. They're heartbeat-raising, shock-inducing, and all-around epic buys that are somehow, believe it or not, also affordable. Nope, it doesn't make sense, but I'm not questioning it. I'm simply adding them to my cart.
Ahead, see for yourself all the trendy buys that are impressing me right now.
I think this one speaks for itself.
Immediately yes.
This has me ready to ditch all my fall neutrals.
Okay, Other Stories. I see you.
Excuse me?
Not only are these cool, but they're also beyond comfortable.
The dress our editors can't stop texting each other about.
I'm intrigued…
Jeans rarely warrant a gasp, but these are kind of the perfect slouchy shape.
This texture!
Oooh.
Eloquii understood the assignement.
No, we're still not over cutouts.
This color combo is really something special.
Simple but impactful.
Okay fine, SourceUnknown. Take all my money!
No one will believe you spent less than $50 on this pretty piece.
It's not every day that you find a cool leather jacket for under $100.
This shade of blue does things to my heart.
Big rich-mom energy over here.
How is this only $95? It looks like it should be far pricier, just saying.
The trendy basic to end them all.
I saw our associate branded content editor Aniyah wearing this Afrm print recently and immediately took note.
If the '70s are your style vibe, you need these in your life.
Simple but far from boring.
Stunning doesn't even begin to describe it.
Unexpected but oddly really wearable and practical.
The collared top to end them all.
Speaking of cool affordable finds, see the under-$40 pieces our editors stan for fall.
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
7 Affordable Winter Pieces to Build a French Look in a Few ClicksHow to dress à la Française.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 30 Rich-LookingReplica Store Cyber Week FindsAll but one pick is under $150.
-
If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara,Replica Store, and MoreThese will have you doing a double take.
-
I'm Upgrading My Sweater Collection, so I Found the 31 Most Elegant Options From Zara, J.Crew, Toteme, and MoreTrust me, these will sell out fast.
-
Beauty Creative Director Carolina Herrera Told Me Her Exceptionally Elegant Gift PicksThoughtful and intentional gifting.
-
I'm a Senior Shopping Editor—These Undeniably Chic Abercrombie Finds Have My Full AttentionNo, seriously.
-
New Week, New Zara: The Winter Arrivals Worth Dropping Everything ForFrom chunky sweaters to holiday dresses.
