Whatever you've done to convince yourself that you deserve a little treat, just know that I support you. A good day at work, a bad day at work, a reward for getting something done, a bribe to create a good habit… I see you. I respect that.
I like to approach impulsive little treats the same way I approach white elephant gifting: A bit of forethought means affordable doesn't border on frivolous or wasteful. There are loads of worthwhile shopping picks that are an absolute steal—if you fancy a handy shopping list, feel free to borrow mine. From cool fashion items to stylish homewares and very worthwhile beauty buys to get you through winter, all these happy little treats are $40 or under.
For Your Wardrobe
H&M
Sweater
What's happier than a cozy sweater?
Suki
Micro Oval Sunglasses
Fresh sunnies for that winter glare.
Topshop
Tailored Side Split Mini Skirt
We're doing minis with little side splits.
Zara
Metallic Quilted Mini Bucket Bag
The metallic trend is very worth dabbling in.
H&M
Rib-Knit Dress
An excellent knit dress that punches above its price tag. Love that it also comes in black, and in sizes XS to 4XL.
Madewell
Puffy Heart Statement Earrings
Cheery earrings that don't break the bank.
Falke
Cozy Wool Socks
The secret delight of wearing cashmere-blend socks.
Topshop
Square Neck Satin Camisole
The neckline really makes this top look expensive.
Mango
Coco-Effect Chain Bag
Burgundy bags are my current love, although this also comes in black and cream.
Topshop
Chunky Rib Beanie
Cozy.
For Your Home
Dusen Dusen
Washcloth
The happiest little addition to your bathroom.
Zara
Striped Tea Towels
A similar vibe, but for your kitchen.
Sophie Lou Jacobsen
12 oz. Ripple Cup
As a stylish glass for your desk, or a vase, or a makeup brush holder. Take your pick.
H&M
Large Stoneware Plate
A chic answer to where to pop your keys and Airpods when you walk in the door.
Ayeyokp
Matisse 8 x 10 Poster Art Print
To brighten up your desk.
Taschen
Keith Haring Basic Art Edition Hardcover Book
Good coffee-table energy.
Mango
Textured 100% Cotton Rug
If a chic, monochromatic bathroom is what makes you happy.
The Conran Shop
Handpainted Squiggle Mug
Also comes in a perfect dusky pink.
Maison Louis Marie
No. 13 Nouvelle Vague Candle
Here for candles that smell like my favorite fragrances.
Cloudnola
Flip Top Glass Vase
This clever design lets the pink glass top sit either inside or over the base—depending which way you flip it—to hold a wider bouquet of flowers or a single stem.
For Your Beauty Cabinet
Chanel
Le Vernis Longwear Nail Color
Chanel's luxe nail polish comes in 26 feel-good shades, from happy pops of color to classic neutrals.
Nécessaire
The Body Wash
If you'd like to be one of those people with eucalyptus branches in your shower, but know your limitations.
Joanna Vargas
Vitamin C Face Wash
The delicious, citrusy scent of a Joanna Vargas facial for a fraction of the price.
Oribe
Gold Lust Nourishing Hair Oil
I keep coming back to this luxe hair oil.
RMS Beauty
Luminizer
Dewy, not sparkly.
Noto
The Wash
Nothing happier than supporting a small business that specializes in gender-inclusive, vegan, cruelty-free products with recyclable packaging.
Aesop
Geranium Leaf Hydrating Body Treatment
An ultra-hydrating body treatment guaranteed to cheer up winter skin.
Dior
Lip Glow Oil
A beauty editor favorite, whatever the shade.
Ouai
Rose Hair and Body Oil
This smells incredible.
Virtue
Restorative Treatment Mask
The intensively hydrating mask my hairdresser recommended comes in a handy little travel size.
Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.