H&M's Summer Collection Looks Like Designer Resortwear—9 Pieces That Will Sell Out by June
The high-street hero has added new styles to its affordable summer collection, and every piece has a designer feel. Explore the nine pieces that I think will sell out first.


Crochet! Fringe! Beadwork! H&M's 2025 summer collection has arrived, and it has all the makings of designer resortwear. If you have any sun-clad plans this summer, be it a beachside holiday or simply dressing up for an al fresco dinner in the city, you'll want to take a peek at H&M's new-in section. Once again, the high-street hero has brought an expensive feel to its affordable summer buys, with a high-summer spin that we're more than ready for.
With rising temperatures upon us, there's no time like the present to start thinking about our summer wardrobes. The collection has a holiday feel with bold fringing, elevated swimwear and chic co-ords, and I'll be using it as the blueprint of my packing list for my summer breaks, with various pieces featuring in my city looks too.
The colour palette is incredibly expensive-looking, with a selection of deep brown and red shades complemented by a smattering of crisp whites and creams. Texture plays a key part in elevating this collection to designer heights, with fringe detailing accenting dresses, co-ords and skirts, whilst intricate woven finishes bolster the designer feel of various pieces.
Keep scrolling to explore the nine H&M summer-collection buys that will sell out first, and explore more of the designer-looking collection.
Shop the 9 H&M Summer-Collection Buys That Will Sell Out First:
H&M's textured flip-flops have been selling out so fast, and now they come in a sleek burgundy shade.
Shop More H&M Summer-Collection Buys I Really Rate:
Shorts season is upon us, and you'll appreciate having this lightweight pair in your wardrobe on the warmest days.
You can easily dress this up with mules and bold jewellery.
The ultimate throw-on-and-go dress.
If your black satin skirt works overtime, give it a day off by swapping in this striking fringed style.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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