Crochet! Fringe! Beadwork! H&M's 2025 summer collection has arrived, and it has all the makings of designer resortwear. If you have any sun-clad plans this summer, be it a beachside holiday or simply dressing up for an al fresco dinner in the city, you'll want to take a peek at H&M's new-in section. Once again, the high-street hero has brought an expensive feel to its affordable summer buys, with a high-summer spin that we're more than ready for.
With rising temperatures upon us, there's no time like the present to start thinking about our summer wardrobes. The collection has a holiday feel with bold fringing, elevated swimwear and chic co-ords, and I'll be using it as the blueprint of my packing list for my summer breaks, with various pieces featuring in my city looks too.
The colour palette is incredibly expensive-looking, with a selection of deep brown and red shades complemented by a smattering of crisp whites and creams. Texture plays a key part in elevating this collection to designer heights, with fringe detailing accenting dresses, co-ords and skirts, whilst intricate woven finishes bolster the designer feel of various pieces.
Keep scrolling to explore the nine H&M summer-collection buys that will sell out first, and explore more of the designer-looking collection.
Shop the 9 H&M Summer-Collection Buys That Will Sell Out First:
The fringed hem is so fun! Accent the deep-brown shade with gold jewellery.
Note the sweet shell charms on the ends of the ties.
The drape and colour of this co-ord is just so good.
H&M's textured flip-flops have been selling out so fast, and now they come in a sleek burgundy shade.
Metallic accents always take a swimsuit to new heights, and the rope straps and cut-outs make this a real standout.
Bold, brilliant and straight in my basket.
Mix and match this co-ord with the rest of your wardrobe, whether you're strolling down sandy beaches or through cobbled city streets.
The voluminous shape of these trousers is just so good.
Shop More H&M Summer-Collection Buys I Really Rate:
The backless design is gorgeous.
Throw over swimwear or pair with linen trousers for everyday.
Shorts season is upon us, and you'll appreciate having this lightweight pair in your wardrobe on the warmest days.
You can easily dress this up with mules and bold jewellery.
This also comes in a classic beige colourway, but the bold stripes really caught my eye.
A light layer that you'll rely on all summer long.
Comfortable and chic. This co-ord has a really interesting edge.
Seashell jewellery is on the rise for summer.
It's hard to believe that this intricately woven top comes from the high street.
Layer over swimwear as you move from beachside cabana to lunch.
All the pieces in this collection can be elevated simply with the addition of these sleek braided heels.
The ultimate throw-on-and-go dress.
A nice top that you can rely on well beyond holidays.
If your black satin skirt works overtime, give it a day off by swapping in this striking fringed style.
This kind of elevated sandal has been around for years and still feels contemporary.
It's time to start thinking about summer swimwear, and I'm kicking off with this chic yet affordable bikini.
I love bikini bottoms with adjustable tie sides.
Vest tops are a staple all year round.
Bring a summery edge with bold fringing.
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