Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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These 7 Expensive-Looking High-Street Coats Will Carry You Right Into 2025
Winter is here and I couldn't be happier about it.
By Florrie Alexander
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Free People's Biggest Sale of the Year Has Arrived—Here's Everything on My Wish List
Only for 24 hours.
By Florrie Alexander
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M&S Just Created the Most Expensive-Looking Coat in Winter's Trending Colour
My winter wardrobe is now complete.
By Florrie Alexander
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My Job Is Finding Expensive-Looking High Street Buys—27 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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It's Here: The Cosy Cashmere Jumper on Every Fashion Person's Wish List
An instant classic.
By Florrie Alexander
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From Sienna Miller to Selena Gomez, These 9 Celebrities Have Already Nailed Winter 2024 Style
Choose your muse.
By Florrie Alexander
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I Just Tried the High-Street Scarf Coat That's Cosy, Elegant and Comes in Winter's Trending Colour
A modern classic.
By Florrie Alexander
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I Swear, I Spot Stylish People Carrying This Cult COS Bag Every Day in London
Back in new shades for winter.
By Florrie Alexander
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Everyone Has Fallen for This Anti-Trend, Designer-Passing High-Street Bag—Now In Winter's Trending Shade
One to watch.
By Florrie Alexander
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The Timeless Staples We've Bookmarked for the COS Black Friday Sale
Smart buys.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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A Suede Tote Bag Is Top of My Wish List—Here Are the Best at Every Price Point
It's all in the detail.
By Florrie Alexander
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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How Fashion Editors Navigate the Cocktail Dress Code
Everything you need to know.
By Florrie Alexander
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I Always Find Shopping for Jeans Hard, But These Arket Pairs Fit Perfectly
Tried and tested.
By Florrie Alexander