Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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9 Spring-Ready Luxury Buys That Are Truly Worth the Money
Timeless investments.
By Florrie Alexander
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I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing
I'm impressed.
By Emily Dawes
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I've Been Waiting Impatiently For Sezane's Suede Jacket to Come Back In Stock—Today's My Lucky Day
Just in time for spring.
By Florrie Alexander
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I Had to Queue to Get My Hands on Arket’s New Waisted Blazer in Store—Here’s Why It’s So Good
Hint: It's extremely flattering
By Brittany Davy
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Jeans, Skirts, Shorts, You Name It—This Elegant Top Will Elevate Them All
From high street to high end.
By Florrie Alexander
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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9 Low-Key Spring Outfits I'll Live in for the Next Few Months
Sun, I'm ready for you.
By Florrie Alexander
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I Finally Got My Hands On That Sézane Knit Stylish French Women Swear By
Spoiler: J'adore.
By Florrie Alexander
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So Many of My Favourite Spring Buys Come From This Brand—Right Now They're on Sale
New season staples ahead.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I Just Built an Elegant Yet Affordable Spring Capsule Wardrobe Entirely From Amazon
And everything is on sale right now.
By Florrie Alexander
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I'm Building a French-Inspired Spring Wardrobe—These Sézane Pieces Impressed Me Most
Printemps in Paris.
By Florrie Alexander
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What to Wear to a Black-Tie Event: 6 Rules If You Have No Idea Where to Start
Because getting the invite can be as daunting as it is exciting.
By Florrie Alexander
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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TheBest Knockoff Luxury Clothing Spring 100: Every Single Item We Simply Adore This Season
The fashion, beauty and homeware buys on our wish lists.
By Emily Dawes