Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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We Just Tried On So Many High-Street Party Looks—These 7 Are the Only Ones Worth Seeing
Celebrate in style.
By Florrie Alexander
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The High-Street Is Full of Pretty Party Dresses Right Now—These 19 Are Must Sees
A neat edit.
By Florrie Alexander
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Trust Me, These Are the Only Black Friday Fashion Sales You Need to See
The best editor-approved buys.
By Emily Dawes
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I'm a Stylist—12 Elevated Brands I Always Rely on for Classic, Trendproof Boots
From Bottega to Gucci.
By Emma Spedding
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I Searched Through Thousands of Amazon Black Friday Deals—These 32 Are the Very Best
From Levi's jeans to Christmas gifts.
By Florrie Alexander
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I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
Directional staples ahead.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I'm Making 2025 Predictions—This Will Be the Next It Bag to Sell Out
It's all in the details.
By Florrie Alexander
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I Always Do My Christmas Shopping In The Sales—23 Gifts That Are Sure to Impress
From designer bags to beauty favourites.
By Florrie Alexander
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PSA: The COS Cashmere Jumper on Every Fashion Person's Wish List Is Back In Stock!
And in a new colourway.
By Florrie Alexander
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The Timeless Staples We've Bookmarked for the COS Black Friday Sale
Smart buys.
By Florrie Alexander
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Attainable Luxury: 15 Designer Bags That Are More Affordable Than You'd Think
Your wardrobe and wallet will be pleased.
By Florrie Alexander
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7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist
Affordable but so chic.
By Emily Dawes
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I Tried on M&S' Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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What to Wear to a Black-Tie Event: 6 Rules If You Have No Idea Where to Start
Because getting the invite can be as daunting as it is exciting.
By Florrie Alexander