If Erewhon Had a Dress Code, Dakota Johnson's Latest Grocery-Run Look Would Be the Blueprint
Every time I talk to out-of-towners here in Los Angeles, there's one place that's at the top of their must-see list. No, it's not the Venice Boardwalk, Dodger Stadium, the Hollywood Walk of Fame, or the Griffith Observatory. It's Erewhon. I'm serious. Now, I'll happily admit that my sample group is quite limited in scope, as I usually meet with fashion-industry professionals like editors and PR executives who are in town from New York City. That said, there's no doubt that our city's most expensive grocery store has become a tourist attraction.
If you're curious what people wear to browse aisles stocked with $20 Japanese strawberries and $18 bottles of salad dressing, I'll give you a hint: It's very similar to what Dakota Johnson wore for her most recent trip to Erewhon. In fact, I'd go as far as to say that her specific outfit combo—a simple crewneck T-shirt, straight-leg jeans, and Gucci loafers—is the unspoken uniform of Erewhon shoppers everywhere. It's the ultimate blend of laid-back and luxurious. Scroll down to see her smoothie-and-groceries outfit and re-create the look for yourself.
On Dakota Johnson: Bottega Veneta New Knot Sunglasses ($720); Sophie Buhai ring; Gucci Brixton Horsebit Convertible Loafers ($1050)
Re-Create Dakota Johnson's Erewhon Outfit

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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