I have no qualms with blue and black jeans, but lately, I've been sifting through my denim collection looking for something a little more special.
Sure, white jeans are a nice way to mix things up now and then, but when you want to keep our colour palette rich and interesting, a deeper hue makes much more sense. Inspiring my next denim purchase, I just spotted Kate Middleton styling an unexpected denim colour trend that achieves exactly what I'm looking for in my next pair of jeans.
Stepping out for an engagement in Scotland, Catherine, Princess of Wales, selected a sleek pair of chocolate brown skinny jeans to form the base for her casually polished look. Whilst the rich hue brought depth to her outfit, the Princess wove summer-ready lightness into her look via the pale blue shirt she wore neatly tucked into her high-waisted skinny jeans. Layering a tweed double-breasted blazer over her shirt, Middleton completed her look with a deep pair of espresso brown lace-up boots, using the tonal shade to elongate her legs, all the while grounding her polished ensemble.
Whilst blue and black jeans get most of the airtime, this emerging alternative is already showing signs of a successful season. Taking off across high street and designer labels, if you're after a skin-grazing style, then Topshop and Holland Cooper have form-fitting pairs in the perfect chocolatly tone; however, if you'd prefer a slightly more relaxed fit, the high street is brimming with compelling options.
Having already made its way into Middleton's collection, I don't think it will be long until brown jeans become as reached-for as blue. Read on to discover our edit of the best pairs to shop now.
SHOP BROWN JEANS:
Honestly, these look more expensive than they are.
These also come in eight other shades.
Topshop's Joni jeans are an enduring favourite for a reason.
Style with ballet flats or pair with pointed-toe heels.
The chocolate brown colour trend isn't showing any signs of slowing down.
Style these with brown lace-up boots to get Middleton's look.
These come in both regular and long lengths, so you can find your perfect fit.
The wide-leg cut ensures a comfortable, flowy fit.
Be quick—these won't stay in stock for long.
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My AttentionChic, practical, and affordable.
-
Hailey Bieber Already Wore the Denim Outfits That Will Define Fall 2025She's always setting the trends.
-
Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime DayDon't miss out.
-
If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to CartEffortless and affordable? Yes, please.
-
Hold the Skinny Jeans—These Are the Chic Denim Styles to Buy on Amazon Prime DayOn sale and on-trend.
-
The Highly Specific Denim Trend Even I Didn't See ComingDanielle Haim is a fan.
-
The Expensive-Looking Sandal Trend Fashion Girls Are Wearing With Baggy Jeans and White T-ShirtsA highly chic outfit lies ahead.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your AttentionI'll bet they'll sell out before July's over.
