Not Butter Yellow—The Most Stylish Women in Paris Are Opting For This Pretty Shade Instead
According to stylish women in Paris, this is the chicest shade around right now.
Alexa Chung is stylish year-round, but I have to say, when she touches down for Paris Fashion Week, her outfits seem to reach their peak. Attending the Chloé A/W '26 runway show this week, Chung skipped over last spring’s favourite shade of butter yellow and instead stepped out in the prettiest wash of pink.
Opting for a lighter shade with a soft peach undertone, Chung tapped into one of the chicest ways to wear the sugary shade right now. Her gently draped dress, which fell just to the knee, featured contrast white lace trims and a delicate bow embellishment, adding a romantic, vintage feel to the summery dress. Styled with light beige heels, the outfit felt fresh, polished and spring-ready, and inspired me to rethink my own spring palette.
Attending the same show, Olivia Rodrigo stepped out in the very same peachy-pink tone, doubling down on the shade that’s quickly emerging as one to watch for the season ahead.
Unlike butter yellow—which, whilst joyful, can feel a touch too bright for those with a more pared-back approach to summer dressing—this softer pink reads more like a neutral. Its muted peach undertone makes it far easier to weave into an everyday wardrobe. It works beautifully worn head-to-toe in tonal layers, but looks equally chic styled with blue denim or rich grey shades for contrast.
While last year’s spring palette leaned a little more vibrant, I have a feeling it will be this more grown-up take on pink that truly takes off this season.
If you’re as inspired by the shade as I am, keep scrolling to shop a chic peach-pink edit below.
Shop the Pink Colour Trend:
Honestly, this looks so much more expensive than it.
The scarf detail design lends this such an elegant edge.
Style this with denim for an elegant day-time look.
The lace-trim design lends this such an elegant edge.
A suede jacket is a wardrobe staple you'll never tire of.
This also comes in seven other shades.
This also comes in an elegant seafoam green.
Style this with pale heels for a chic, cohesive look.
Bundle up in style.
