Blackpink's Jennie Stars in the New Chanel 25 Handbag Campaign—See All the Photos
What's better than one world-famous pop star? How about two? Dua Lipa was previously announced as the face of the Chanel 25 handbag campaign, and now another one of music's biggest names is joining her: Jennie. The Blackpink star, now embarking on a successful solo career, fronts Chanel's newest campaign for the iconic 25 handbag, and the photos immediately earned a place on my spring mood board.
"The Chanel 25 handbag symbolizes freedom of movement," Jennie explained in a statement. "It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. It's the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It's so practical and essential for traveling abroad and for work."
Scroll down to see Jennie's new campaign and shop the handbags.
Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
By October, You'll Understand Why This Specific Bag Trend Is So Popular Among Fashion People Who "Get It"
Andy Sachs gets it.
-
Who Needs a New Workbag? I Tested the Longchamp Le Pliage Bag to See If It's the Right Fit
Is it too good to be true? Find out.
-
A$AP Rocky Just Soft-Launched This Soon-to-Be Fall It Bag
It's a reimagined archival style that no one expected to make a comeback so quickly.
-
All of My Most Stylish Friends Are Already Carrying This Fall Bag Trend
And it's luxe.
-
Is the Elegant Ferragamo Hug Bag Gen Z Approved? Here's My Honest Review
Is it worth the investment? Find out.
-
I Just Got Back From Barcelona and Amsterdam—Every Single Girl Was Carrying This Anti-Minimalist Bag
Not even exaggerating.
-
50 Years Later, Bottega Veneta's Signature Weave Remains Unmatched
In honor of the anniversary, we tested out four of 2025's most-wanted Intrecciato bags.
-
25 Designer Bags Everyone Will Be Scrambling for This Fall
Get them before they're gone.