I've been keeping close tabs on the best things to shop right now, and there's so much to discuss. Now that winter looks have had a moment to make their way into our carts and onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway has translated into a practical item worthy of our already-maxed-out closets.
That said, there are a number of breakout hits that have "viral" written all over them, whether it's some particularly chic knitwear, "rich girl" accessories, or the elegant flats that are infiltrating our social feeds. These 39 new-this-winter fashion buys are set to define the season—I'm certain these will go on to achieve major fame both on and offline, and not to brag, but I'm usually right.
Khaite
Simona Snake-Effect Leather Shoulder Bag
It should come as no surprise that Khaite's highly wearable east-west shoulder bag is the style every chic person is wearing right now, specifically in this snake print.
MOTHER
The Carry All Parka
I'm suddenly so into a peplum leather jacket.
Toteme
Suede Wedges
These perfect flats deserve to be in your closet immediately.
Prada
Prince of Wales Checked Mouliné Wool Midi-Skirt
Only Miuccia Prada can get me to wear this mermaid skirt shape, and I'm more than okay with it.
Toteme
Draped Fringed Wool-Blend Bouclé Coat
And now, a longline version of the viral Toteme scarf coat that fashion people just can't quit.
Ferragamo
Hug Soft Bicolor Shoulder Bag
Ferragamo's ultra-elegant Hug bag was already an editor- and fashion-person favorite, but the brand's softer and more supple version that features a shoulder strap is only going to drive demand higher.
GIGI BURRIS
Sharina Wool-Felt Cap
Every chic person you know will be wearing a pillbox hat this winter. Gigi Burris is a name to know in millinery.
Tory Burch
Pierced Pumps
I've yet to see a version of Tory Burch's beloved pierced shoes that I didn't swoon hard over.
CARVEN
Padded Silk-Habotai Blouse
Louise Trotter's Carven collections continue to be insider favorites, and now that the pieces from the acclaimed F/W 24 show have finally hit the market, there are already several favorites to emerge, like this roll-neck top.
Tiffany
Co. x Elsa Peretti
Bean Necklace of Rock Crystal
Elsa Hosk and Rosie Huntington-Whiteley are both swapping their diamonds for stone jewelry, specifically these crafty Elsa Peretti pendants.
Bottega Veneta
Medium Liberta Leather Shoulder Bag
I may be biased here, but the Bottega Veneta Liberta is fall's most exciting It bag.
ABADIA
Ora Gathered Tencel Lyocell and Cotton-Blend Poplin and Jersey Midi Dress
This emerging label out of Saudi Arabia is behind some of the most showstopping dresses.
Prada
Satin Ballet Flats
To me, you're perfect.
Bottega Veneta
Wallace Leather Shoulder Bag
It's already the color of 2025.
Wardrobe.NYC x RHW
Blazer Dress
I mean, I have no words.
The Row
Frances Silk-Blend Mules
So pretty.
Gucci
Hailey Optical Eyeglasses
Corporatecore is happening if designers like Gucci have anything to say about it.
Proenza Schouler
Stilsman Legging
Proenza Schouler styled several looks on the spring 2025 runway with elevated leggings layered underneath dresses and long coats, and this is your cue to mirror the styling trick.
LIBEROWE
Raja Crystal-Embellished Metallic Jacquard Jacket
Modern grandeur is set to be a major 2025 trend.
KHAITE
Cedar Glossed-Leather Pumps
Khaite's latest shoe release is a pair of glossy pumps with a square peep toe. Controversial? Sure. Viral? Guaranteed.
The Row
Edith Bag
A new The Row bag just dropped!
Louis Vuitton
Le Damier de Louis Vuitton Large Ring
Inspired by the iconic Damier checkerboard print.
Alaïa
Faux Fur-Trimmed Wool Turtleneck Midi Dress
The silhouette of this dress means everything to me.
Chanel
Moccasins
*The* flats of the moment.
St. Agni
Connolo Shoulder Bag
There's so much repeat-wear potential here.
Saint Laurent
La Scandale 110 Patent Leather Sandals
Scandale indeed! These pumps feature a peep-toe detail that's about to have the fashion community divided.
Loewe
Balloon Leather Jacket
This is everything I've ever wanted in a leather jacket and then some.
Gucci
G Frame Watch
Sleek and minimal, this reminds me of a vintage watch in the best way.
CARVEN
Scarf-Detailed Crepe Midi Dress
I truly can't think of anything more elegant than this dress.
Alaïa
Le Teckel Medium Bag in Pony Dots
Spotted calf hair makes this iteration of the already-viral Le Teckel bag even buzzier.
Ferragamo
Lysandra Patent-Leather Pumps
Prediction: T-bar pumps will be the next heel trend to know.
Loewe
Wool and Cashmere Wide-Leg Pants
Inventive yet utterly wearable, Jonathan Anderson has done it again.
NOUR HAMMOUR
Tate Coat
Everyone is after a suede trench right now.
Loro Piana
Bale Micro Leather Tote Bag
Loro Piana makes some of the very best mini bags out there.
Saint Laurent
Lee Slingback Pump
A year later and these pumps are still some of the most in-demand.
Gucci
Half Moon Leather Shoulder Bag
The color, the shape, the glossy finish—everything about this has "It item" written all over it.
Alaïa
Ballet Flat
If the popularity of the fishnet flats was any indication, these are set to be huge.
BOTTEGA VENETA
Sardine Oval-Frame Silver-Tone Sunglasses
Veritable It shades.
BALLY
Belle Large Leather Tote
J'adore!
This story was published at an earlier date and has since been updated.
Anna is an NYC-based senior fashion editor who has been a member of theBest Knockoff Luxury Clothing
team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a numberBest Knockoff Luxury Clothing
cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.