I've been keeping close tabs on the best things to shop right now, and there's so much to discuss. Now that winter looks have had a moment to make their way into our carts and onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway has translated into a practical item worthy of our already-maxed-out closets.
That said, there are a number of breakout hits that have "viral" written all over them, whether it's some particularly chic knitwear, "rich girl" accessories, or the elegant flats that are infiltrating our social feeds. These 39 new-this-winter fashion buys are set to define the season—I'm certain these will go on to achieve major fame both on and offline, and not to brag, but I'm usually right.
It should come as no surprise that Khaite's highly wearable east-west shoulder bag is the style every chic person is wearing right now, specifically in this snake print.
I'm suddenly so into a peplum leather jacket.
These perfect flats deserve to be in your closet immediately.
Only Miuccia Prada can get me to wear this mermaid skirt shape, and I'm more than okay with it.
And now, a longline version of the viral Toteme scarf coat that fashion people just can't quit.
Ferragamo's ultra-elegant Hug bag was already an editor- and fashion-person favorite, but the brand's softer and more supple version that features a shoulder strap is only going to drive demand higher.
Every chic person you know will be wearing a pillbox hat this winter. Gigi Burris is a name to know in millinery.
I've yet to see a version of Tory Burch's beloved pierced shoes that I didn't swoon hard over.
Louise Trotter's Carven collections continue to be insider favorites, and now that the pieces from the acclaimed F/W 24 show have finally hit the market, there are already several favorites to emerge, like this roll-neck top.
Elsa Hosk and Rosie Huntington-Whiteley are both swapping their diamonds for stone jewelry, specifically these crafty Elsa Peretti pendants.
I may be biased here, but the Bottega Veneta Liberta is fall's most exciting It bag.
This emerging label out of Saudi Arabia is behind some of the most showstopping dresses.
To me, you're perfect.
It's already the color of 2025.
I mean, I have no words.
So pretty.
Corporatecore is happening if designers like Gucci have anything to say about it.
Proenza Schouler styled several looks on the spring 2025 runway with elevated leggings layered underneath dresses and long coats, and this is your cue to mirror the styling trick.
Modern grandeur is set to be a major 2025 trend.
Khaite's latest shoe release is a pair of glossy pumps with a square peep toe. Controversial? Sure. Viral? Guaranteed.
A new The Row bag just dropped!
Inspired by the iconic Damier checkerboard print.
The silhouette of this dress means everything to me.
*The* flats of the moment.
There's so much repeat-wear potential here.
Scandale indeed! These pumps feature a peep-toe detail that's about to have the fashion community divided.
This is everything I've ever wanted in a leather jacket and then some.
Sleek and minimal, this reminds me of a vintage watch in the best way.
I truly can't think of anything more elegant than this dress.
Spotted calf hair makes this iteration of the already-viral Le Teckel bag even buzzier.
Prediction: T-bar pumps will be the next heel trend to know.
Inventive yet utterly wearable, Jonathan Anderson has done it again.
Everyone is after a suede trench right now.
Loro Piana makes some of the very best mini bags out there.
A year later and these pumps are still some of the most in-demand.
The color, the shape, the glossy finish—everything about this has "It item" written all over it.
If the popularity of the fishnet flats was any indication, these are set to be huge.
Veritable It shades.
J'adore!
This story was published at an earlier date and has since been updated.
-
FromReplica Store to Zara—Meet the New Fall Items That Will Sell Out By October 15These finds don't stand a chance of making it to November.
-
I'm a Gen Zer Who Wants to Look Rich This Fall—These 35 Zara New Arrivals Are on My ListWho doesn't love a fall wish list?
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
-
Refreshing My Fall Wardrobe Is My Top Priority—36 Shoes and Accessories I'm Considering Adding to My RosterBreathe life into your fall looks.
-
My Sister Asked Me for a Fall Free People Shopping List—29 Items I Said Were Worth ItGive your wardrobe the autumn treatment.
-
I Visit Copenhagen Twice a Year—These Cool Scandi Shops Are My Very First StopsFrom viral hair accessories to sold-out sneakers.
