I'm Known for Spotting It Bags—This New Style Is Poised to Reach Cult Status in 2026

I don't like to toot my own horn, but I'm really good at predicting which designer bags will become It accessories. Usually, it happens when I'm walking around the Upper East Side and see a stunning handbag on the arm of an insider, or when I browse new releases online. This time, it was after noticing a particular purse in a series of paparazzi photos. But it wasn't just any celebrities carrying this bag; it was the It girls of 2025—think Elsa Hosk, Devon Lee Carlson, Iris Law, and Amelia Gray. The women that fashion people are currently watching closely, trying to identify which specific items they wear. This time, it was Valentino Garavani's DeVain bag, which is poised to reach cult status in 2026.

The new Valentino Garavani DeVain bag debuted as part of the brand's cruise 2026 collection, which emphasizes pieces that showcase self-expression and intricate craftsmanship. Creative director Alessandro Michele made this clear with the DeVain bag, which features a classic envelope-style silhouette and the signature magnetic VLogo closure, paying homage to the brand's DNA. What really sets this bag apart, though, is how intentionally it was designed for individualism. It comes in a wide range of colors, textures, and embellishments—from artfully beaded floral motifs and pearl details to sleek leather finishes and rich jacquards—ensuring that every type of dresser can find its match. In that way, it becomes less of just an accessory and more of a canvas, adapting to the wearer's mood, aesthetic, and styling preferences.

And that versatility is exactly why Hosk, Carlson, Law, and Gray have all gravitated toward it, despite having different personal styles. Each woman has styled the bag to perfectly reflect her fashion identity. Hosk chose the denim version paired with a leopard-print Penny Lane coat, straight-leg jeans, and pumps. Carlson went for the polka-dot edition, pairing it with a zip-up sweatshirt, a slip dress, and ballet pumps. Law wore the green-printed version with micro shorts and sneakers, while Gray recently carried the classic black style with a cropped T-shirt, baggy jeans, and pumps.

Further proving its adaptability, it's designed to be carried in your hand or in the crook of your arm. The adjustable strap can also be worn over the shoulder, with its sleek body tucked beneath the arm.

With that in mind, scroll on to shop the full range of DeVain bags—they're definitely worth adding to your holiday shopping wishlist, or treating yourself to.

Shop the Valentino DeVain Bag