Elite Dressers Are Giving This Once Maligned Colour a Rebrand: Here's How to Wear Aubergine This Winter

As we lean further into the winter months, the deeper, richer and more sultry turns our wardrobes' colour palette.

The skies are grey, the nights are drawing in and the rain, sadly, is inevitable. December will be here quicker than the blink of an eye, but with that comes party season, cosy jumpers and an opportunity to experiment with your day-to-day chilly-season looks. Having recently reported on the seven key colour trends for autumn/ winter 2025, one key hue really grabbed my attention. Not purple, not burgundy and not deep brown, this rich, earthy colour has every fashion editor's seal of approval this season. I'm calling it expensive aubergine.

Once upon a time, this was one of those colours that wasn't given the time of day. Labelled ugly, old-fashioned and unattractive, I've since noticed that it's having a major rebrand and has now been adopted by some of the biggest names on the fashion week calendar for the winter 2025 season, chiefly The Attico, Alaïa, Christopher Esber and Chloé. Its earthy, rich and decadent tone has now trickled down to the high street, with COS, Zara and H&M all getting into the aubergine spirit, meaning it's more accessible and wearable than ever before.

I've spotted this shade across clothing, shoes and accessories, predominantly leather jackets, slinky dresses, fringed skirts, knee-high boots and suede handbags. It has a wealth-whispering allure and works well worn in head-to-toe in a monochromatic fashion, or even paired with true black. If you're not afraid of playing with other colours, aubergine teams beautifully with powder pink, chocolate brown, charcoal, winter white and even lavender.

It's also the kind of shade that makes you look twice. Not your regular burgundy, nor deep brown, but a perfect in-between. Put it this way: it reads rich.

Featuring across eveningwear, denim, knitwear and leather, aubergine is the shade people in fashion are adopting now to give their winter wardrobes an expensive-looking spin. Follow their lead and step out in this chic shade to set your look apart. You may even decide not to go back to black.

If you're ready to dip your toe into this colour trend, scroll on for the best aubergine-hued pieces to shop now, all the way from high street to high-end. Happy shopping!

Shop the Aubergine Colour Trend