However well-intentioned I go into the new season, with high hopes and grand ambitions of curating a whole new look for myself, I inevitably fall back on the colour I can always trust: black. While the classic hue is undeniably elegant, effortless and versatile, wearing it on rotation through the dreary cold months can begin to feel a bit, well, mundane. Much to my relief, a new colour has entered the chat, and it's an easy swap for my black favourites. Yes, it's true, brown is officially the must-have shade this season.
As a substitute for black, brown pieces offer a cosier, softer and—dare I say it—more polished alternative. It removes the hardness of black staples, and instead feels altogether subtler and very seasonally appropriate. And with the number of brown style options available this season, from designer and high street favourites alike, I'm definitely sold on introducing this colour into my cold weather wardrobe.
So the question is: how to style it? As I mentioned, brown is a blissfully easy swap for your black go-tos and it goes with so many colours. Pair with cream, white, navy, greens—pretty much anything. Personally, I've invested in a brown wool coat this season, and I'm surprised to find that it's actually even more versatile than my black style from last season. But if you're in search of more brown outfit inspiration, you're in luck—I've scoured Instagram to see what our favourite influencers are doing with brown pieces this season, and you'll be happy to hear there's outfit inspo for every aesthetic and occasion.
Brown Outfit Ideas to Copy This Winter:
1. Cardigan + Tailored Trousers
Style Notes: I'm such a huge fan of wearing a cardigan buttoned up as a top, and this is a great example of using that trick as the basis of a monochromatic look. Thanks to the brown tones, the whole thing is much softer than if it was in all black.
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Made of 100% cashmere—so this cardigan is with you for life.
You'll get so much wear out of these.
So sleek.
This rich, dark brown croc-effect leather is heaven.
2. Knitted Dress + Wool Coat
Style Notes: Knit dresses are a cold weather essential, and this mole brown tone that Annabel chose is especially versatile. I love how well it works with another winter staple—the wool coat.
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Bring on the brown layers.
Effortlessly chic.
A great look to wear with ankle boots.
Such a sophisticated bag you'll love forever.
3. Leather Skirt + Jumper + Strappy Heels
Style Notes: One of my favourite iterations of brown is leather, which is why I'm obsessed with this brown leather skirt ensemble from Sylvie. The contrast of the shiny leather with the ultra soft knit is so delicious.
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As soft as it looks.
The kind of leather skirt you can wear to the office or to weekend drinks.
A firm yes to kitten heels.
A forever buy.
4. Cords + Jumper + Loafers
Style Notes: Recently, I've spotted so many influencers embrace the '70s style of wide-leg fit corduroy trousers. I love how Liv has layered hers with pale beige tones—it creates such a cosy winter look.
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I'll always love M&S knitwear.
Corduroy trousers are back for 2025.
A patent loafer really rounds out the preppy tones of this outfit.
The cherry on top of a chic outfit.
5. Turtleneck Jumper + Tailored Trousers + Trench Coat
Style Notes: I'm bracing for the really cold upcoming weather, and this look from Brittany is the one I'm planning on recreating once the brisk winds really pick up. It's so effortlessly sophisticated, classic and practical. You could really wear for any occasion.
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A staple from now through to spring.
It almost has me longing for colder weather.
Not just the destination for chic shirting.
I love the suede finish.
6. Jeans + Jumper + Heeled Mules + Suede Bag
Style Notes: Yes, brown and beige jeans really are a thing. My advice is to follow this perfect example and opt for lighter wash jeans so you can layer with chocolate-toned knits.
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Who can resist a soft cosy jumper?
A minimalist's dream pair of jeans.
For a refined touch.
My new dream bag.
