Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items

We've all been there—late-night doomscrolling and shopping on social media when you get the sudden urge to buy everything you see just because it's on sale. While it might not be the smartest financial decision I've ever made, I've learned how to be smart about my impulsive shopping, focusing on adding things to my closet I've wanted forever or thinking about how they'll work with the rest of my wardrobe. Although I've been guilty once or twice of going buck wild during Amazon's Prime Big Deal Days sales in the past, I've practiced restraint this year… until now.
During the October Prime Day sale, I've already stocked up on my favorite jeans, coats, intimates, and travel accessories, but after scrolling through the pages of deals one last time, I've found a few irresistible items I had to add to my shopping cart. Since Amazon's Prime Big Deal Days sale ends today, October 9, I'm rushing to the checkout line before these discounts go away. Here, shop 23 last-minute items you'll have zero regrets about, from an heirloom-worthy tennis bracelet to a great fall teddy coat.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
I’m a Picky Shopping Editor—These Are the Fashion, Beauty, and Home Décor Items I Like Most From Amazon
Chic and affordable? Yes, please.
-
The Sitewide Shopbop Sale Is Here—31 Things I'm Frantically Adding to Cart Before They Sell Out
Shop it while you can.
-
This Is Not a Drill: COS Is Having a Sitewide Sale—These Are the Elevated Basics We're Buying
For 25% off.
-
Rag Bone's Fall Sale Is Full of Elevated Basics—These Are the Best Finds
Get 25% off sitewide.
-
I’m a Senior Shopping Editor—These 25 On-Sale Shopbop Finds Have My Undivided Attention
Up to 70% off so many chic gems.
-
Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)
I can't decide which fall pick is my favorite.
-
If You Love Banana Republic, Now's Your Time to Shine—Take 40% Off for the Friends and Family Sale
Plus an extra 50% off already-marked-down items.
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get Discounted
At 30% off, these are bound to sell out.