Something's happening over at Madewell. I can't pinpoint when exactly it started, but I know that the last two times I visited the website, I was floored by what I saw. Chic, directional pieces and ultra-elevated accessories were everywhere I looked and I found myself doing something I haven't done in ages: I stared adding several items to my Madewell cart. Then, earlier this week, I popped into the Fifth Avenue location in NYC, and my initial impressions were only further cemented. Madewell is chic as hell right now. I found myself hoarding denim, accessories, and fun pieces from its collaboration with Lisa Says Gah to bring into my dressing room with me, and all I'll say is I hardly left empty-handed.
Like many other "mall brands" looking to hit refresh on their offerings, Madewell is making leaps and bounds away from the aesthetic I used to associate it with, and IMHO, it's definitely working. I'm all over it and think you should be too, so to prove it, I'm sharing every last item that has my fashion-editor stamp of approval. Below, peruse my current Madewell favorites, including a few items that are en route to my doorstep as we speak (looking at you, brown suede handbag and white barrel jeans).
Pictured: Madewell Superwide-Leg Jeans ($138)
When I posted these yet-to-be-released jeans on my Instagram last week, my DMs have never been more flooded with questions and link requests. Here you go, friends! They're every bit as good as they look.
Just oozing with cool.
I kid you not, I ran back to grab this chic jacket when I saw how good it looked on the girl who checked me out at the register.
I've never added something to cart faster.
Another favorite I tried on in store are these barrel-leg jeans. They'e a softer take on the denim trend that's perfectly languid and relaxed.
I couldn't resist including this wash, too. It's the perfect summer-to-fall ecru tone.
I only care about jackets with funnel-neck silhouettes right now.
Yep, it's already in my cart.
Fresh staples are just what the doctor ordered.
Effortlessly cool is an overused term, but I think it more than applies here.
Stunning from every angle.
This comes in four colors, and I had trouble choosing just one.
Obviously, I have to highlight the matching trousers, too.
To take every outfit from zero to 100.
Our time capsule from the '90s just reopened, and we're dredging up our overalls.
Did someone say Euro summer?
If you told me this were a rare find from a Spanish beach town, I'd believe you.
Just add a white tank and sandals.
These are giving "I shop at The Row."
Made for sipping on an Aperol spritz and eating a plate of rigatoni.
Like a cheat code for making any outfit look way more elegant.
Chic with a capital C.
Love the longer strap here.
The kind of summer top I always need to throw on with shorts, jeans, and skirts.
Buy now, wear throughout the rest of the summer and well into the fall.
The studs here are everything.
I thought I'd seen every longline vest out there, but this feels especially fresh.
In case you hadn't heard, it's going to be a very Western-influenced fall.
Insanely chic.
It's giving Khaite.
I'd size up for a cool, relaxed vibe.
This color and texture!
There's a reason Madewell can't keep these in stock for long.
The key to making any outfit look pulled together.
Just easy.
Sculptural silver jewelry is quickly becoming the only kind I care about.
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