My Friends Always Ask for Shopping Recs—30 Items From Zara, Madewell, and Free People I Suggested

Being a fashion editor comes with its share of perks, and one of the biggest is shopping expertise. Writing about and curating the best trends and shopping picks all day provides an acute insight into what pieces are worth the investment—both in terms of quality and longevity. My friends and family take full advantage of this foresight and always come to me for guidance on what items they should add to their closets, and I'm happy to oblige.
Right now, my friends are looking specifically for seasonal staples and holiday party looks at reasonable price points, so I directed them towards Zara, Madewell, and Free People. From cozy cashmere to timeless suede to satin pumps and sequin minidresses, these three retailers have winter wardrobe essentials covered—in utterly chic ways might I add. Below are the 30 best shopping picks from Zara, Madewell, and Free People (in my humble opinion).
ZARA
MADEWELL
FREE PEOPLE

-
Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product Recs
From a peachy-girl blush to an "instant glow" serum.
-
I Spent My Downtime This Weekend Shopping Chic New Fall Arrivals—33 Standouts From J.Crew, Abercrombie, and Old Navy
Immediately adding to cart.
-
"Fall Colors" Are Out—30 Technicolor Finds Fashion People Everywhere Will Be Wearing Come September
Count on it.
-
Free People's Sale Section Is Full Of Gems—49 Styles That I Think You Should Buy Before They Sell Out
Deep discountes on the best finds.
-
I'm a Fashion Editor in NYC—These Are the Pre-Fall Zara Items I'd Actually Buy
It's 70° outside.
-
My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This Month
Good luck picking just one favorite.
-
Zara's New Arrivals Are Giving Bohemian Romance—37 Finds You Might Mistake for Vintage Chloé
Frilly lace and flirty sequins.
-
I Shop for a Living—44Replica Store, Zara, and J.Crew Items That Are Actually Worth Your Money
Chic finds right this way.
-
Wait, Wait—Please Tell Me You've Looked at Madewell Recently Because These 36 New Arrivals Are Wow
Yes, everything is that good!
-
I've Crowned My Skirt of Summer—Here's the Winner
My most-worn skirt of the season.