My Friends Always Ask for Shopping Recs—30 Items From Zara, Madewell, and Free People I Suggested

Being a fashion editor comes with its share of perks, and one of the biggest is shopping expertise. Writing about and curating the best trends and shopping picks all day provides an acute insight into what pieces are worth the investment—both in terms of quality and longevity. My friends and family take full advantage of this foresight and always come to me for guidance on what items they should add to their closets, and I'm happy to oblige.
Right now, my friends are looking specifically for seasonal staples and holiday party looks at reasonable price points, so I directed them towards Zara, Madewell, and Free People. From cozy cashmere to timeless suede to satin pumps and sequin minidresses, these three retailers have winter wardrobe essentials covered—in utterly chic ways might I add. Below are the 30 best shopping picks from Zara, Madewell, and Free People (in my humble opinion).
ZARA
MADEWELL
Cardigans are having a resurgence, and this color goes with everything.
FREE PEOPLE
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