I Shop for a Living—48 Jaw-Dropping Black Friday Deals From My 16 Favorite Brands

Black Friday shopping is officially here, and I’m beyond excited to dive into all the amazing deals! It’s the perfect time to snag some of my favorite items from brands I love, especially with discounts starting at 20% off until the start of December, with some brands kicking off their early Black Friday sales as we speak.

What's on my priority buy list, you may ask? Madewell’s classic jeans are calling my name, and I’m definitely eyeing a cozy sweater or two to layer into my wardrobe for the season from one of my go-to knitwear labels, Almina Concept.Replica Store is always my go-to for chic, classic pieces (hello, fall boots!), and I’m loving the thought of picking up a few timeless items to wear for years to come. Zara’s trend-forward styles are practically begging to be added to my cart, and I know those pieces will elevate my everyday looks. I’m also ready to treat myself to some gorgeous jewelry from Mejuri—its pieces are so versatile and timeless, and I’ve had my eye on a pair of gold huggies for months.

Whether I’m refreshing my wardrobe, treating myself to a few splurges, or getting a head start on holiday gifts, Black Friday is the perfect time to score big. Can’t wait to see what I’ll find this year? Scroll through for a spoilery look at everything I'm stocking up on. Let the shopping spree begin!

H&M

While the retailer hasn't released exact details on its Black Friday and Cyber Monday sales yet, you can expect major discounts on all of your favorite affordable hero items like jeans, slouchy sweaters, and coats. Most items will start at 20% off and go well into deep-discount territory as the sales go on.

Jenny Bird

As one of the go-to brands for most WWW editors, Jenny Bird is at the top of my list for the best jewelry on the market, period. The Canadian brand, known for its sculptural shapes and classic, lightweight affordable pieces, is offering discounts of up to 50% on various core styles and JB sunglasses, along with 25% off product bundles curated by the team. The promotions run from November 21 up until December 2. It's safe to say my cart is already locked, loaded, and ready to go for when the discounts hit.

Steve Madden

If you're looking to stock up on shoes, here's your chance. Steve Madden already has some early Black Friday deals up, but starting November 24, the retailer is offering 30% off sitewide with code FRIDAY until Saturday, November 30.

Zara

Every year, I live for the Zara Black Friday sale. This year, although details are yet to be released, I'm expecting heavy hitters like trend-forward shackets and leather booties to be a part of the promotions, with discounts ringing in the double digits.

Nordstrom

Nordstrom's Black Friday sale might be your last chance to snag these pieces at such good prices before the year ends. The sale already started early (huge for my closet, not so great for my wallet!), so you can shop the deals starting now.

SSENSE

Ssense sales are like the cool-girl Olympics. Expect to find discounts on viral designer items from brands like Vivian Westwood, Courrèges, or Jacquemus. The deals are already hitting the retailer, so you can shop some of the best finds from the sale section below.

Reformation

If last year's Reformation Black Friday sale was any indication, this year will be stellar. In 2023, everything on Reformation's site was marked down by 25%. Run, don't walk, to scheme on everything you're picking up this year.

Revolve

Revolve's Black Friday super sale is already live now, with discounts on holiday-ready dresses, miniskirts, and runway-ready accessories rounding off the list of items on discount from the retailer.

Net-a-Porter

It's next to impossible to find designer items on sale. One of my favorite luxury retailers, Net-a-Porter, rarely opts into a sale holiday, so Black Friday is the best time to snag one of the designer items you've been eyeing for a few hundred dollars off.

Mejuri

This beloved Gen Z jewelry brand is back and better than ever. If you're looking for gold vermeil and other intro-level jewelry at a great price point, this sale isn't one to skip: Mejuri's Black Friday sale will be at 25% off all purchases above $150. The sale officially opens to the public on November 25.

Emi Jay

Gen Z fashion girlies, rise. This beloved claw clip brand usually has a sale every Black Friday, so while I'm waiting for the discounts to hit my cart this year, I'm getting a head start by adding all of my favorite hair clips and headbands to my checkout bin.

Free People

Although Free People's Black Friday sale might not be open yet, it's already proving to be major. Ahead of Black Friday, the brand's Very Merry 24-Hour Sale offered 20% off purchases over $250 and 25% off purchases over $500. If that's any indication, the best slouchy jeans and cozy knits will match those same wild discounts.

James Allen

James Allen is having its biggest sale ever this year for Black Friday and Cyber Monday—a whopping 40% off sitewide, including on favorites like diamond stud earrings and tennis bracelets. If you've been looking to splurge on a forever piece this year, look no further. The sale starts early this year on November 13 and runs through December 1.

Almina Concept

This Korean-made, L.A.-based label has got to be one of my favorite small brands ever, so when it has a sale, I'm all in. Almina Concept is offering up to 25% off sitewide with the code ACTHANKSYOU24.

Madewell

Madewell's Black Friday sale is here and better than ever, with the retailer offering up to 30% off its classic jeans, sweaters, and cozy tops that I'm stocking up on this year. You can enter code MADEBETTER at checkout to unlock the savings.

Foot Locker

If you're as much of a sneaker fanatic as I am, Foot Locker is coming in clutch with the Black Friday deals. Starting November 24, the retailer is offering up to 50% off top brands like Nike, Adidas, and more. If you've been waiting for a chance to copy Bella Hadid's street style sneaker looks, this is your sign.