Unlike some more difficult-to-wear color trends, the universally appealing chocolate brown has proven to have lasting power. It helps that any outfit that contains it is highly likely to look expensive, and that it pairs well with practically every other color under the rainbow. It makes sense why brown is the It color of fall 2025, just as it was last fall.
Due to the strong popularity of chocolate brown, every fashion brand under the sun has fully embraced the color trend at this point. But that means that the internet can be a very overwhelming place when you're trying to decide which chocolate brown clothing, shoes, and accessories to add to your wardrobe. So, I narrowed it down to 33 incredibly chic pieces—from leather jackets to satin skirts to baseball caps—that will make all of your outfits look expensive. Keep scrolling to shop them before they sell out (and they will).
It's even better in person.
My favorite little bag in my favorite color.
The cropped length feels fresh.
It Uggs, It color.
Gotta love the styling too.
Throw it all in and go.
I ordered it today.
I don't know about you, but I have enough black tights in my drawer—time for something different.
The exact shoes I've been wearing daily this fall.
Distressed leather jackets are a major trend this season.
Primed for repeat winter wears.
Ref's cult-favorite skirt got a chocolate brown makeover, and I'm very much on board.
Cooler outfits are a guarantee.
Talk about dream pants...
Don't let this sell out on you.
For pretending I'm in the English countryside.
Buy once, wear forever.
J.Crew got the chocolate brown sweater memo.
Love a chic designer bag for less than $2k.
Chocolate brown coats > black coats.
You'll wear this more than you even realize.
Agolde is always up on the denim color trends.
Three trends in one: fair isle, cardigan, and of course, chocolate brown.
As chic as it is functional.
FYI: Coach made a mini version of its best-selling bag.
Prettiest brown pants on the internet.
A stunning option for a fall wedding.
Low-key elegance in a nutshell.
A plethora of compliments await.
A worth-it splurge.
An instant add-to-cart.
A polo-neck sweater is a fall 2025 essential.
Saved (one of) the best for last.
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Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just ArrivedRefreshingly good.
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Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and DressesVersatile and chic.
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This Is the Luxe Fall Shoe Trend Every Fashion Person Is Already Wearing on RepeatCount these inspo pics as proof.
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I'm Seeing This Quietly Chic Flat-Shoe Style Paired With Outfits Everywhere This FallThere are endless ways to wear it.
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This Is the Low-Key Color Trend People Are Suddenly Wearing More Than CamelEven Jennifer Lopez.
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Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best VersionsThe chicest people in London and New York are wearing it.
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From L.A. to Paris—Everyone Who *Gets It* Is Ditching Black Leather Jackets for This Elegant Fall Color TrendHere are 13 to shop if you want in.
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We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
