Unlike some difficult-to-wear color trends, the universally appealing chocolate brown has proven to have lasting power. It helps that any outfit that contains it is highly likely to look expensive and that it pairs well with practically every other color under the rainbow. It makes sense why brown is the It color of fall 2025—just as it was last fall.
Due to the popularity of chocolate brown, every fashion brand under the sun has fully embraced the color trend at this point, but that means that the internet can be a very overwhelming place when you're trying to decide which chocolate-brown clothing items, shoes, and accessories to add to your wardrobe. I narrowed it down to 33 incredibly chic pieces—from leather jackets to satin skirts to baseball caps—that will make all of your outfits look expensive. Keep scrolling to shop them before they sell out (and they will).
It's even better in person.
My favorite little bag in my favorite color.
The cropped length feels fresh.
It Uggs, It color.
Gotta love the styling too.
Throw it all in and go.
I ordered it today.
I don't know about you, but I have enough black tights in my drawer—it's time for something different.
The exact shoes I've been wearing daily this fall.
Distressed leather jackets are a major trend this season.
Primed for repeat winter wears.
Ref's cult-favorite skirt got a chocolate-brown makeover, and I'm very much on board.
Cooler outfits are a guarantee.
Talk about dream pants…
Don't let this sell out on you.
For pretending I'm in the English countryside.
Buy once, wear forever.
J.Crew got the chocolate-brown-sweater memo.
Love a chic designer bag for less than $2k.
Chocolate-brown coats > black coats.
You'll wear this more than you even realize.
Agolde is always up on the denim color trends.
Three trends in one: Fair Isle, cardigan, and, of course, chocolate brown.
As chic as it is functional.
FYI: Coach made a mini version of its best-selling bag.
Prettiest brown pants on the internet.
A stunning option for a fall wedding.
Low-key elegance in a nutshell.
A plethora of compliments await.
A "worth it" splurge.
An instant add-to-cart find.
A polo-neck sweater is a fall 2025 essential.
Saved (one of) the best for last.
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Burgundy’s Close Cousin Is Quietly Becoming 2026’s Most Elegant Color TrendShop our picks from Zara, Aritzia, and more.
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Elle Fanning Wore the Nonbasic Sweater Color Every Posh Dresser OwnsSo pretty.
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The Non-Black Jacket Color Trend British and American Women Are Wearing to Look More Elegant This WinterIt looks expensive every time.
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The Tasteful Color Trend Italian and British Women Are Both Wearing This WinterIncluding Victoria Beckham.
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Calling It: This Trendy Color Will Be the Red of 2026I have the celebrity and runway proof.
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That's It—This Tights Color and Shoe Trend Combination Is About to Be EverywhereElsa Hosk does it again.
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Gigi Hadid Just Wore Brown Pants With a Shoe-Color Trend Demure Dressers Would Balk AtThe It-girl way to wear brown is here.
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Black and White Are Fine, But in London and Paris, Everyone With Taste Knows These Colors Look Better TogetherInstant outfit ideas ahead.
