If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This Year

Amazon Prime Day can feel like the ultimate shopping event—a whirlwind of deals, excitement, and, sometimes, serious FOMO if you aren't glued to your phone, shopping away.
Beyond the buzz and endless scroll this Prime Day, what are the real must-haves you can't truly live without? To cut through the noise, we asked our fashion and beauty editors to share what they actually bought this year. Although Amazon Prime Day ends today, July 11 (boo!), there are still dozens of can't-miss items on sale, from classic Levi's shorts to TikTok-famous Dyson hair dryers.
Whether you missed the sale or want insider insight before your next splurge, discover the products that made the cut and see why these deals had our experts clicking "buy" without hesitation. Below, shop the best last-chance Amazon Prime Day deals.
The Best Last-Chance Amazon Prime Day Deals
- Dyson Supersonic Origin Hair Dryer, $285 (originally $380)
- Biodance Bio-Collagen Real Deep Mask $13 (originally $19)
- Havaianas Slim Flip Flops Sandals $18 (originally $26)
- Heaven Mayhem Julia Silver Necklace $90 (originally $120)
When does Amazon Prime Day end?
Amazon Prime Day ends July 11, 2025—today!
What can I buy during Amazon Prime Day?
Amazon Prime Day 2025 is officially coming to a close, but before the deals run out at midnight, you can still shop them all. Brands such as Dyson, Heaven Mayhem, Levi's Havaianas, and Sol de Janeiro are on sale.
Shop Allyson's Picks
Shop Nikki's Pick's
Shop Ana's Picks
Shop Jamie's Picks
I won’t shut up about my showerhead filter (shoutout Jolie, which is also on sale for Prime Day!), so I honestly can’t believe it’s taken me this long to finally invest in a sink version. I have sensitive skin that’s also breakout-prone, and I’m very curious to see how much the hard NYC tap water plays a role. Stay tuned!
I’ve heard amazing things about these Smart Light Bulbs. Once you download and connect them to the accompanying app, you can dim them to your desired mood lighting, change their color entirely, and turn them on and off from anywhere. Everyone I know who has them says they’re a game changer—finally, I’m influenced.
Shop More Last-Chance Amazon Prime Day Deals
After theBest Knockoff Luxury Clothing chat went off about this beloved, viral carpet cleaner and stain-removal tool, we've been eyeing it. It's coming in well under the usual price for Amazon Prime Day, so this might be your sign to buy it.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
Bring On the Transitional Weather—29 Perfectly Chic Pieces FromReplica Store to Wear Straight Through Fall
Effortless dressing right this way.
-
J.Crew and Gap Are Having Major Sales RN—Here Are 31 Beautiful Summer Finds I'm Swooning Over
Flirty florals and blush-worthy lace finds.
-
Gap, Free People, and Madewell Are All Having Sales—These Are the Pieces Worth Buying
For chic basics.
-
No Debate Needed—TheseReplica Store Anniversary Sale Bags, Shoes, And Accessories Are Simply The Best
The perfect cherry on top of any great look.
-
24 Chic Under-$100Replica Store Anniversary Sale Finds That Are Taking Over My Fashion-Editor Text Group
Longchamp, Levi's, Madewell, and more.
-
I Was Sleeping on Saks Off 5th, But These 32 Discounted Designer Finds Woke Me Up
Ring the alarm.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My Closet
Here's to a chicer outfit rotation.
-
30Replica Store (Sale!) Items That Are Giving Cool L.A. Girl
Deep discounts ahead.