Last Updated: Friday 28th November 19:23.
At every point in the year, the focus of my shopping remains the same: hunting for expensive-looking pieces. Aside from my treasured investment buys, my friends are often surprised at how much of my wardrobe is made up of high street finds. The refined cuts, sleek colourways and smart details easily convince onlookers that I’ve spent thousands, when in fact, they’re from the high street. Hunting down these pieces takes a certain level of scrutiny, one which I bring to all purchases, whether full price or on sale. This Black Friday, I'm leaving impulse purchases and flash-in-the-pan buys behind, instead focusing on the most expensive-looking Black Friday buys that will serve my wardrobe for years to come.
With the help of two cafetieres of coffee, I’ve already spent hours sifting through thousands of Black Friday deals to find those rare, elevated-looking pieces. A great coat with a rich shade that looks triple the price, a sumptuous knit that has a classic design and high-quality cashmere composition, and sleek loafers that will bring that last elevated touch to my outfits throughout the year. Some are consistent best-sellers, beloved by our picky editors and stylish people alike, whilst others are under-the-radar pieces I've searched high and low to find. What binds them all together is their designer-looking appeal.
If you're already tired of scrolling through the sales, our editors are on hand to take the pressure off. We're calling out the best beauty deals around right now, the picks our chicest French friends are adding to baskets, and the cashmere deals that will make your winter wardrobe a cosier place. Below, you can explore the most expensive-looking Black Friday deals, from classic coats to elegant knitwear.
The Best High-Street Black Friday Sales
- COS: 20% off selected items
- Rise Fall: 20% off everything
- Reformation: 25% off everything
- Massimo Dutti: Up to 40% off selected items
The 9 Most Expensive-Looking Black Friday Buys
I'm always drawn to an elegant neckline.
A great wool coat is a worthwhile addition.
The silhouette of this cardigan has all my attention.
Barrel leg jeans are here to stay.
I've had this coat on my wish list for weeks.
Any time I want my cosy outfits to look more refined, I layer in a pair of satin trousers.
Loafers are my most worn shoe all year round.
I can't wait to dress this up and down.
Shop More Expensive-Looking Black Friday Buys
Made from 100% cashmere, verified by the Good Cashmere Standard.
I've fallen for this exact shade of rust.
A best-selling pair amongst our readers (and they feature in my own wardrobe). Save an extra 15% with code AFWHOWHATWEAR.
Whilst its more expensive than other high street buys, if you're looking for a piece that will go the distance, this suede jacket is it.
Perfecting for gifting or self-gifting.
Simple yet so effective.
The slouch! The shade! The tailoring!
I always look to cashmere when the sales are on.
This shade will go with everything in your wardrobe.
The smooth suede takes these trainers to a whole new level.
The chicest denim jacket I've ever seen.
The contrast of the fitted waist and flowing sleeves is so nice!
A fresh addition to your daily jewellery stack.
I'm making plans just to wear this dress.
Collarless jackets always look so elevated.
Add your favourite black jeans and mules.
A cosy yet chic knit I come back to time and time again.
Now this will work hard in your wardrobe for years to come.
I still can't believe that this is a high street buy. Use code AFWHOWHATWEAR at checkout to get this bag for 45% off!
I just know I'll reach for this year after year.
So much elegance for a low heel boot.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
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