It's My Job to Find Amazing Shopping Picks—These 27 New-In Buys Have My Full Attention Right Now

As a fashion editor, it's safe to say that curating a chic wardrobe is second nature to me. My job revolves around discovering pieces that feel timeless yet exciting, practical yet elevated—basically, the ones that will have you saying, "I need that in my life." Whether it's a wear-everywhere blazer or the kind of dress that becomes the star of your rotation, I pride myself on spotting the winners before they hit everyone else's radar. It's not just about knowing what's trending, but finding those items that fit seamlessly into your existing wardrobe whilst offering something fresh. So, when I say a few pieces from one of my favourite brands—Free People—have recently caught my full attention, you trust that they're worth a closer look.

Free People

(Image credit: Free People)

When it comes to sourcing both versatile staples and standout pieces, Free People is the destination I consistently recommend—even to friends who wouldn't call themselves fashion savvy. The brand's aesthetic strikes the perfect balance between laid-back and polished, meaning there's something for just about everyone. Case in point: I've lost count of how many times my sister has "borrowed" my go-to Free People jacket (it works equally well with jeans or thrown over a dress). And don't get me started on the cult-classic flares—they've been a wardrobe mainstay of mine for years. Free People has a knack for creating pieces that feel personal, whether you lean towards bohemian prints or minimalist staples, and that's exactly why it remains a favourite.

Free People

(Image credit: FREE PEOPLE)

Whilst a mention of Free People likely brings to mind breezy summer dresses and festival-ready outfits, the brand's winter collection deserves just as much attention. This season, the new arrivals section is packed with cosy knits, effortless outerwear and elevated basics that make layering a joy rather than a chore. I've already bookmarked a faux-shearling jacket that feels like a winter MVP, a cable-knit sweater perfect for fireside evenings and a metallic midi skirt that's practically begging to be worn to every festive event on my calendar. Finds like these—wearable, versatile and subtly statement-making—make shopping the winter collection such a treat.

Below, I've rounded up the 27 new-in pieces I can't stop thinking about, and trust me: you're going to be tempted.

Shop My Favourite New-In Picks From Free People:

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor atBest Knockoff Luxury Clothing UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joiningBest Knockoff Luxury Clothing UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain