I had fallen down a research rabbit hole looking for labels with a similar aesthetic to Paloma Wool when I first discovered Geel. There's a whole corner of TikTok dedicated to "If you love Paloma Wool, you'll love…" roundups, and Geel kept popping up again and again. Since then, I've become a huge fan of the L.A.-based clothing line, which was founded by Irene Geel.
"Geel was born from the idea of creating intentional garments that push the boundaries of seasons. A continuous exploration of easy and adaptable pieces that seamlessly integrate into daily life," the brand's website reads.
I love clothing that feels like what I call "artful minimalism," and that's exactly how I'd describe Geel. Each piece is effortless, versatile, and comfortable with the brand's focus on elevated basics that feel thoughtful and considered. There's a quality to the designs that makes them feel special, the kind of pieces I'd wear on repeat. It's been one of my favorite brand discoveries of the year—I'd wear everything the brand makes. With the majority of it priced under $200, that's just one more reason I love it so much.
Below, shop the seasonless staples I'm eyeing.
I like the buckle detail in the front at the waist.
The perfect sheer knee-length skirt…
…paired with the Ridge Polo.
I've been wanting this dress for a while.
I definitely want this cardigan.
This top shows exactly how a basic can be elevated with such a simple design choice.
These capris are in my cart.
Such a cute cap-sleeve top with a mock neckline.
The brand often uses this super-stretchy semisheer knit fabric.
This dress with a high neckline and asymmetrical hem.
I wear halters all the time, and I'm a fan of how this one is a heavier-weight wool blend.
This dress can be folded down and worn as a skirt too.
An effortless V-neck dress.
This chic cashmere-blend sweater.
A basic made more interesting with an asymmetric cinched slit.
A micro miniskirt with built-in shorts.
Made from the softest materials.
The adjustable strap lets you set the fit to your ideal length.
This is made of 95% modal and 5% spandex.
This one-shoulder top comes in Navy and Black.
The Nara Skirt worn with the Connor Top.
A drapey minidress.
Styled with the Maxine Capris.
Designed in its signature modal fabric.
A knitted turtleneck vest with an off-center zipper.
A hoodie with a double-front zipper and asymmetrical neckline.
Another easy tank top.
