From Cashmere Sweaters to Luxe Coats, This Is the Parisian Brand I Always Turn to for Quality Staples
When it comes to building a wardrobe that lasts, I always return to the brands that have perfected designing minimalist, high-quality investment pieces that stand the test of time season after season, such as Loulou de Saison. The brand was founded by Chloé Harrouche, and the Parisian label embodies everything we tend to think about when we think of French style: a signature simplicity and always looking put together without trying too hard. The anti-trend clothes are classic yet effortless—both chic and comfortable, in an understated neutral palette.
For The Great Try-On for Fall 2025, one outfit in particular caught my attention: a column skirt styled with a wool-cashmere blend sweater, both from Loulou de Saison. It was my first time wearing the line after months of admiring it online at retailers like Nordstrom, Ssense, Farfetch, and Net-a-Porter—and it’s quickly become one of my favorite shopping discoveries of the year.
As seen in The Great Try-On for Fall 2025…
Polos have been making a comeback.
Faux fur is one of the biggest coat trends of the season.
I've been shopping for more fancy dresses.
With the matching Polly cropped knitted T-shirt.
Our editors are loving pencil skirts.
Audry Hiaoui is a writer based in New York. ForBest Knockoff Luxury Clothing , she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.