In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell Out
For years, Aritzia was one of those brands that I only really shopped in person. The store in SoHo is beautiful (albeit very packed with excited Effortless Pant shoppers) and convenient, so whenever I'd pass it or find myself in need of something to complete an outfit, I'd just pop in and usually find an item or two to take home. But if there's one thing I've learned from years of competitive shopping, it's this: When it comes to big fashion brands, what's stocked in stores is only a fraction of what's actually available, and usually, the coolest (less commercial) pieces are online.
That is how I ended up sitting on my computer doing a 360-degree scan of Aritzia's website, scouring every inch of it to unearth those hidden discoveries that you can only find virtually. I went through every in-house brand with a fine-tooth comb, including Babaton, Wilfred, The Group by Babaton, and more. I also checked out Aritzia's third-party denim selection from labels such as Agolde and Citizens of Humanity. The result? Well, I'll let you find that out for yourself. But as a hint, it involves the 10 most-likely-to-sell-out Aritzia items for fall (and beyond).
Shop the 10 best Aritzia items right now:
Both my co-worker Kristen Nichols and I swear by these Citizens of Humanity jeans, wearing them on a weekly basis. The fit is just unmatched.
I actually bought the black version of these right before my recent trip to Paris for the Olympics to wear on the flight but ended up wearing them countless times there and since I got back to NYC. They're so comfy but still look very chic.
Shop more fall finds from Aritzia:
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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