Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I Hated Trying On Jeans Until I Went to Madewell—5 Chic Pairs That Changed My Mind
Denim lovers to the front.
By Josephine Hadjiloucas
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Spotted Slope-Side in Aspen: The Après-Ski Collab Everyone With Cool Taste Is Talking About in 2026
Everything to know about J.Crew's first U.S. Ski Snowboard collection, available now.
By Eliza Huber
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If Compliments Are What You're After, These 37 New Zara Arrivals Will Overdeliver
Step into 2026 with style and class.
By Nikki Chwatt
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My Sister Is in Desperate Need of a 2026 Closet Upgrade—11 Chic Nordy Finds I Texted Her
Affordable elevated basics inside.
By Josephine Hadjiloucas
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I'm a Shopping Director—These Chic Items Are Giving "I'm Fashionable in 2026"
It bags, gorgeous shoes, cool coats, and more.
By Bobby Schuessler
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No Surprise Here—8 Madewell New Arrivals So Chic They Look Straight Out of a Fashion Person's Closet
Yes to them all.
By Josephine Hadjiloucas
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These Fashion Trends Had a Good Run, But 2026 Says It's Time to Move On
Some things were meant to be left in 2025.
By Sierra Mayhew
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I Ran the Numbers: These Are the Best-Selling Items of 2025
According toBest Knockoff Luxury Clothing readers.
By Audry Hiaoui
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My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way
Time to prep for spring 2026.
By Josephine Hadjiloucas
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I Put Old Navy's $40 Leggings to the Test—Here's My Post-Pilates Review
Ten out of 10 would sweat again.
By Josephine Hadjiloucas
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I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better
I won't use anything else.
By Kaitlyn McLintock
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I Can't Book a Ticket to Tokyo, so I'll Use These 11 Streamlined Japanese Skincare Products Instead
The "elegant, science-backed formulations" you should know about.
By Kaitlyn McLintock
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If You Want to Look Like a Fashion Person This Fall, These Rich-Looking Sneakers Belong in Your Closet
Chic and comfy.
By Judith Jones
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Move Over, Suede—This Is the Rich-Looking Texture Fashion People Are Wearing This Winter
Shop 33 affordable finds inside.
By Josephine Hadjiloucas
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Just Got Back From L.A., Where I Spotted These Exact Sneakers on Everyone Cool at Pilates, La La Land, and Erewhon
They're not new, but they are timeless and chic.
By Nikki Chwatt
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Who What Wear Editors Told Me Their 35 Best Fashion Finds This Month
Shop the picks.
By Kristen Nichols
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14 Denim Skirt Styling Hacks That Will Make People Think You're a Stylist
It's a year-round piece.
By Jasmine Fox-Suliaman
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New Year, New Me: 6 Things I'm Not Buying in 2026
Putting it in writing to hold myself accountable.
By Nicole Akhtarzad Eshaghpour
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Face It: These 8 Bag Trends Expired in 2025
There's a new class on the way.
By Irina Grechko
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I'm an Associate Shopping Director—9 Trends I'm Wearing to the Office This Winter
Get inspired.
By Judith Jones
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It's Official: These 7 Boot Trends Are Expiring in 2026
And the styles that are rapidly replacing them.
By Anna LaPlaca
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Women in Paris, New York, and London Will Only Be Wearing These Specific Legging Trends in 2026
With sneakers, boots, flats, and more.
By Eliza Huber
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First CBK, Now Hailey Bieber: The Timeless Designer Shoes That Are Having a Renaissance
Modern heirlooms.
By Anna LaPlaca
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I'm Winter Coat Shopping—These Under-$500 Finds Caught My Eye
Wool, faux fur, and more.
By Audry Hiaoui
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If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
Trust us.
By Josephine Hadjiloucas
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I Just Turned 30—Here's Everything My 20s Wardrobe Didn't Have But My 30s Wardrobe *Will*
How many do you have?
By Eliza Huber
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If You Want to Look Your Best in 2026, These 15 Gap Winter Sale Finds Will Get You There
Don't break the bank to turn heads.
By Chichi Offor
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Trust Me—Stovepipe Jeans Are the Most Elevated Denim Style There Is
I found the perfect pair.
By Eliza Huber
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Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get Enough
It's full of drama, glamour, and soul.
By Nikki Chwatt
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30 The Row Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
No sticker shock in sight.
By Allyson Payer