Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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For Your Consideration: 17 Mini Reviews of Some of My Favorite Things Right Now
From leggings to lip gloss.
By Allyson Payer
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I'm Betting On It: 5 Designer Items Celebs Will Wear This Holiday Season
Predictions so good, one of them already came true.
By Sierra Mayhew
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I Just Tried On GapStudio's Winter 2025 Collection—4 Looks That Made Me Feel Like a '90s Model
Flirty, chic, and rich-looking.
By Josephine Hadjiloucas
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Wait, I Just Found the Chicest Pieces at the Anine Bing Winter Sale—These Items Are Very Fashion Person
Stunning blazers, cool tailoring silhouettes, and more.
By Bobby Schuessler
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Sneaker Haters (Myself Included) Loved This Cute Shoe Trend, and the $100 It Pair Is Finally Back in Stock
The viral Adidas.
By Audry Hiaoui
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From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
Sponsor Content Created With Coach
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
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I'm Constantly Helping My Friends Shop—These Are the Jackets I Told Them to Get This Season
Sponsor Content Created With Saks
Stay warm without ruining your outfit.
By Sasha Mironer
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Classic Coats Are So 2024—This Winter, the Chicest People Are Opting for This Specific Statement Style
It looks undeniably rich.
By Anna LaPlaca
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If You're Looking for Cute Plus-Size Holiday Clothes, Try These Styles Out
Everything from silk to sequins.
By Chichi Offor
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PSA: Your New Favorite Denim Destination Has Officially Arrived
Sponsor Content Created With Mavi
New Yorkers, get excited.
By Anneliese Henderson
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Hot Stuff! Zara x Ludovic de Saint Sernin Is Sexy, Chic, and Guaranteed to Sell Out by December 1
Shop the collaboration inside.
By Eliza Huber
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The Retail Gods Must Be Dishing Out Blessings BecauseReplica Store Sweaters Are on Sale—I Like These Styles Best
Deep discounts on gorgeous knits ahead.
By Chichi Offor
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My Mom Is 56, and I'm 22—29 Chic Zara Finds We're Loving RN
See the rich-looking pieces inside.
By Josephine Hadjiloucas
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Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All Holiday Season
Beads! Velvet! Satin!
By Eliza Huber
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Unsurprisingly, I'm Living in Sweaters—These Are the 8 Trending Styles I'm Wearing This Winter
Some fresh silhouettes to liven up your wardrobe.
By Judith Jones
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Let Me Tell You a Secret—29 Madewell Sale Styles Fashion People Will Be Eyeing Ahead of Black Friday
Get these discounted buys now before they're gone.
By Chichi Offor
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What You Should and Should Not Wear to Every Major Sporting Event
From a Liberty game to the French Open.
By Eliza Huber
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I'm Bored With My Closet—These 27 Chic Zara, J.Crew, and COS Finds Have the Power to Turn Things Around
Effortless and rich-looking is the vibe.
By Jennifer Camp Forbes
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Who What Wear Editors Told Me Their 40 Best Fashion Finds This Month
Shop the picks.
By Kristen Nichols
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The Runways in New York, London, Milan, and Paris Confirmed These 6 Coat Trends Will Be Major in 2026
The outerwear forecast is in. Here's the TL;DR.
By Sierra Mayhew
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I Just Created 8 Spectacular Fall Outfits FromReplica Store for Under $500
Major inspo ahead.
By Judith Jones
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I Swapped My Old Socks for These, and Now I Get What All the Hype's About
Sponsor Content Created With Bombas
This is your sign to clean out your sock drawer.
By Sasha Mironer
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My Spring 2026 Wish List, From Chanel Mules to Prada Skirts
Everything worth saving up for, all in one place.
By Eliza Huber
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No Need to Wait Until Black Friday for All the Good Deals—These Under $100 Sale Finds are atReplica Store Right Now
Up to 60% off.
By Judith Jones
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These Head-Turning Zara and H&M Pieces Won't Last Until the End of the Month—39 Styles to Get Now or Regret
These look like straight-up designer.
By Chichi Offor
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You Want a Chic Handbag for Under $500? Say Less—I Love These 35 Styles
To gift or keep for yourself? The choice is yours.
By Chichi Offor
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The It Bags of Fall 2025 Have Arrived, and I Test-Drove the 3 Everyone's Talking About
Meet the new-season icons.
By Anna LaPlaca
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My Friends and I Love Old Navy—16 Early Black Friday Deals I Immediately Sent to the Group Chat
Get 50% off chic winter essentials.
By Josephine Hadjiloucas
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Stop Everything—The Row's New Winter Bags Just Arrived, and They're Already Selling Out
Plus, there's one Margaux 10 available. Who's gonna get it?
By Eliza Huber
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Luxe, Timeless, and Effortlessly Elevated—the Camel Coats to Wear for Everyday Elegance
The ultimate investment piece.
By Kristen Nichols