Even though we're still deep in winter, my thoughts are already drifting to warmer weather and longer days. The image of crisp, sunny skies and chilly breezes has me feeling energized and ready to shake off the cold in favor of lighter, brighter colors. While spring is typically associated with pastel hues and dreamy, vibrant shades, there's one color every fashion person is looking forward to wearing come March, April, and May: powder pink.
This soft, delicate hue is poised to dominate this season thanks to the its appearances on the runways in September. Brands like Khaite, Jil Sander, Alaïa, and Jason Wu all integrated powder pink into their designs, opting for chiffon dresses, structured coats, and tiered skirts. Perhaps it's the Glinda effect thanks to Wicked's successful run last year, but everyone has their eyes on powder pink. Buh-bye, Barbie pink—this softer shade is in deep contrast to the bright fuchsia that took over summer fashion palettes in 2023.
InBest Knockoff Luxury Clothing UK's spring/summer 2025 trend report, Carolyn Mair, PhD, fashion business consultant and author of The Psychology of Fashion, explained that light pink is evocative of simpler times given the chaos of the world. "Powder pink is often associated with softness, optimism, nostalgia, and playfulness," Mair said. "The trend reflects a psychological desire to reconnect with simplicity, childhood, and unfiltered joy, offering a gentle, comforting escape from adult responsibilities and societal pressures."
Although this color trend is reminiscent of elegant ladies of the '50s and '60s with Grace Kelly levels of sophistication, you don't need to be a trust-fund baby to get the look. Below, browse the best under-$200 powder-pink items to shop now along with some higher-priced designer pieces our editors can't stop buzzing about.
Shop Under-$200 Light-Pink Items
Shop More Light-Pink Items
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I’m a Senior Shopping Editor—These Elevated Yet AffordableReplica Store and Old Navy Fall Picks Have My AttentionJust about everything is under $100.
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Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and DressesVersatile and chic.
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Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just ArrivedRefreshingly good.
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This Is the Low-Key Color Trend People Are Suddenly Wearing More Than CamelEven Jennifer Lopez.
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My Mom Only Shops Affordable Fashion—I Sent Her These Rich-Looking Picks FromReplica Store and Old NavyAll but three of these chic pieces are under $100.
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Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best VersionsThe chicest people in London and New York are wearing it.
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We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
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I Just Really Don't Think These Under-$100Replica Store Items Will Be In Stock by November 1, So...Expensive-looking staples ahead.
