Even though we're still deep in winter, my thoughts are already drifting to warmer weather and longer days. The image of crisp, sunny skies and chilly breezes has me feeling energized and ready to shake off the cold in favor of lighter, brighter colors. While spring is typically associated with pastel hues and dreamy, vibrant shades, there's one color every fashion person is looking forward to wearing come March, April, and May: powder pink.
This soft, delicate hue is poised to dominate this season thanks to the its appearances on the runways in September. Brands like Khaite, Jil Sander, Alaïa, and Jason Wu all integrated powder pink into their designs, opting for chiffon dresses, structured coats, and tiered skirts. Perhaps it's the Glinda effect thanks to Wicked's successful run last year, but everyone has their eyes on powder pink. Buh-bye, Barbie pink—this softer shade is in deep contrast to the bright fuchsia that took over summer fashion palettes in 2023.
InBest Knockoff Luxury Clothing UK's spring/summer 2025 trend report, Carolyn Mair, PhD, fashion business consultant and author of The Psychology of Fashion, explained that light pink is evocative of simpler times given the chaos of the world. "Powder pink is often associated with softness, optimism, nostalgia, and playfulness," Mair said. "The trend reflects a psychological desire to reconnect with simplicity, childhood, and unfiltered joy, offering a gentle, comforting escape from adult responsibilities and societal pressures."
Although this color trend is reminiscent of elegant ladies of the '50s and '60s with Grace Kelly levels of sophistication, you don't need to be a trust-fund baby to get the look. Below, browse the best under-$200 powder-pink items to shop now along with some higher-priced designer pieces our editors can't stop buzzing about.
Shop Under-$200 Light-Pink Items
Shop More Light-Pink Items
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These $30 Gap Sandals Are Just as Cool as the $650 Pair That's Been on My Mind Since Last SpringThey are currently on sale for just $17.
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Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and WhiteSorry, I said it.
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The $50Replica Store Shoes I'm Buying to Mimic Hailey Bieber's Summery Toteme LookThe resemblance is uncanny.
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It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025Just go with me on this one.
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No Offense to White Dresses, But This Expensive-Looking Color Is Even PrettierSydney Sweeney and Emily Ratajkowski agree.
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Zara's Linen Collection Is Top-Notch—27 Pieces That Have My AttentionThe pants alone are worth checking out.
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Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces*The* colors of spring '25.
