Every year when summer rolls around, I tell myself I don't really need anything new. I have the linen shirts, the easy dresses, the sandals that have already seen a few too many rooftop brunches, yet without fail, there's always a brand (or three) that sneaks onto my radar and suddenly makes my closet feel, well, a little stale. A new source of inspiration that comes in the form of a fabulous fashion brand always leads to a few new purchases and gets me excited for what's next to come with a new season.
Before summer creeps up on us, I decided to go straight to the source and ask a few fashion editors about the brands that are quietly taking over their summer wardrobes. These are the labels they're reaching for again and again—the ones that make getting dressed in 90-degree weather feel a little less impossible. If you're looking to mix it up without abandoning your staples, their answers just might give you the shopping permission slip you didn't know you needed.
"Jacquemus wasn't always a go-to brand for me, but its most recent spring/summer 2025 collection hit on exactly how I want to get dressed right now: an overtone of 1950s elegance with crisp poplin shirting and striking A-line silhouettes and a palette of serene ivory tones. Plus, I (like everyone else) have my heart set on one of the Turismo bags, a retro bowler bag finished with a knotted handle." — Anna LaPlaca, Senior Editor
Shop the brand:
"Posse is quickly taking over my wardrobe. Its linen is super soft and high-quality, and its summer collections always have the prettiest prints and colors. The brand doesn't release a ton of pieces each season, but every single item it designs is elite. I highly recommend the Aurelia Shorts (the most wearable take on the bloomer-shorts trend I've found) and any of its linen cropped jackets and vest tops. Honestly, you can't go wrong with anything the brand puts out into the universe." — Allyson Payer, Senior Editor
Shop the brand:
"Cool-girl L.A. brand Geel has been catching my eye this season with its easy and adaptable pieces that seamlessly integrate into everyday life. The brand offers perfectly fresh, effortless, and easy pieces for my L.A. lifestyle, from knit tops to sheer skirts." — Judith Jones, Associate Shopping Director
Shop the brand:
Zimmermann's lookbooks have always felt like a projection of my most elaborate summer daydreams with their flowing dresses, showstopping accessories, and silhouettes that never fail to stun. Boredom has simply never been an option. I find myself drawn in every season, but this year's collection sparked a full-blown obsession. With bohemian fashion hitting a fever pitch, Zimmermann has perfectly captured what we're all about to crave. There's something irresistible in every corner of the collection, from swimsuits to sundresses.
Shop the brand:
"No matter the season, Toteme is the brand that influences my wardrobe the most. Elin Kling, the brand's creative director and founder, truly understands what women want to wear every day, regardless of their lifestyle. Her vision is reflected in the brand's fluid dresses, tailored pants, and carryall handbags. The shoes are also a must-see, especially the new collection featuring stunning woven ballet flats and heeled thong sandals. While both styles are minimalistic in design, they have unique elements that make even a simple tee-and-jeans outfit feel special." — Nikki Chwatt, Associate Editor
Shop the brand:
"Surprise, surprise: The brand influencing my style most this season (and always) is Prada. Think tailored skirts in neutrals like gray, tan, and black paired with pops of color and block-heel brushed-leather pumps and fitted knee-high stiletto boots. For as long as I can before it really heats up in New York, I'll be topping every look with a car coat and adding my trusty Prada 1995 Re-Edition shoulder bag." — Eliza Huber, Senior Editor
Shop the brand:
"Paloma Wool continues to inform my wardrobe throughout the seasons. I love how its pieces are minimal and timeless yet artistic, playful, and unique. I've gone down multiple rabbit holes of looking for adjacent brands that feel in line with its well-known aesthetic, which is how I found other favorites like Gimaguas, Geel, and Belle." — Audry Hiaoui, Associate Shopping Editor
Shop the brand:
"Vince is one of my go-to brands. The quality is top-notch, and the spring collection is filled with elevated separates that are modern yet still feel timeless. The outerwear is dreamy (hello, trench coats), and the shoe selection is particularly noteworthy. I'm partial to suede boat shoes and playful jelly mules!"— Bobby Schuessler, Market Director
Shop the brand:
"Loulou Studio has left a lasting impact on my looks as of late. This is all thanks to its collections that are full of elevated basics that feel current yet classic. Another plus is how cohesive the pieces are, allowing them to be seamlessly mixed and matched no matter the season." — Jennifer Camp Forbes, Senior Shopping Editor
Shop the brand:
-
Too Hot to Think? Try These 33 Chic Summer Finds From Revolve That Basically Style ThemselvesMatching sets and lovely lace styles.
-
It's Settled: Fashion People in NYC Are Obsessed With This Non-Denim Skirt TrendLet Ciara show you how it's done.
-
The Pretty Summer Top You'll See in Every New York Park This SummerWine included.
-
This Anti-Trend Item Makes Every Summer Outfit a SuccessWrinkly clothes have never been cooler.
-
Get With the Program: The 6 Summer Denim Trends We're All Wearing Instead of Baggy JeansThe season's hottest batch yet.
-
Bermuda Shorts, Bloomers, and Cutoffs, Begone—Expert Dressers Only Care About These Elegant Shorts*The* shorts of the summer.
-
I'm Manifesting Chic Summer Outfits: 25 Affordable and Stylish Walmart Deals That Fit the BillJust about everything is under $25.
-
Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie SummerPut your headphones (and miniskirts) on.
