Cooler Than a White Button-Down: This Specific Shirt Color Is the Key to Looking Chic This Fall

A white button-down shirt has long been a wardrobe staple loved for its crisp, clean, and endlessly versatile style. While this classic top remains an essential, fashion people are increasingly turning to its more daring cousin—the red button-down.

This shift has become more noticeable recently, especially after Copenhagen Fashion Week earlier this month. For spring/summer 2026, designers like Herskind and Auralee showcased red button-down shirts on the runway. Herskind styled a sheer version over a red bodysuit, and Auralee paired a red poplin button-down with a coordinating cinch-waist jacket and pants. On the streets, showgoers styled the top with everything from lace-trim slip skirts and short trench coats to miniskirts and clogs.

Beyond Copenhagen, this trend has been seen on It girl Alexa Chung. Just this week, she posted a series of photos on Instagram, including one where she wore a red button-down shirt with a denim miniskirt and a black leather tote bag. Considering Chung's significant influence on fashion trends and shopping habits, her sporting a red button-down is destined to boost its popularity.

Brands like Madewell, Ralph Lauren, and Free People are releasing button-down shirts in this eye-catching color, further fueling our trend forecast that the style will be big this fall. Keep scrolling to see how red button-down shirts are being styled and shop the pieces along the way.

How to Style a Red Button-Down Shirt

Outfit Formula: Red Button-Down Shirt + Dark-Wash Denim Skirt + Tote Bag

Outfit Formula: Red Button-Down Shirt + Red Jacket + Pants

Outfit Formula: Red Button-Down Shirt + White Skirt + Clogs

Outfit Formula: Red Button-Down Shirt + Colored Trousers