This Brand Is Making Comfy Versions of Our Favourite Shoe Trends

Sponsor Content Created With Fitflop

AvidBest Knockoff Luxury Clothing UK readers will already know that we’re low-key obsessed with FitFlop. A brand that prioritises comfort and coolness in its footwear is always going to be a winner with us. (After a week of running around LFW shows, pass us the slippers, please.) The shoe brand has been on our radar for a while now, especially since the rerelease of the original Walkstar, which we spotted gaining cult status back at the beginning of the summer and have barely taken off since.

Sadly, sandal weather is nearing its end, and it’s almost time to hang up our chunky flip-flops for another season. However, with a new season comes new shoes, and if you've been wondering which styles to wear between now and boot season, you’ve come to the right place. FitFlop’s new collection just dropped, and it features so many styles that are perfect for this in-between time. With chic flats, fluffy sandals and—you guessed it—clogs, this new collection is full to the brim with trends we keep seeing on all the fashion people.

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(Image credit: FitFlop)

FitFlop’s new Pilar clogs really are a sight to behold. They’re the perfect platform mules that look the ’70s part, just without those uncomfortable wooden soles. Finally, we can indulge in this style without having to constantly clench our toes and tend to our sore heels at the end of the day. As the clog trend gathers more and more followers for autumn (trust us, they’re fully back), we predict this particular style will be a huge hit thanks to its classic look and added comfort factor. We’ve also already spotted the more streamlined Shuv clogs on one of the chicest Parisiennes around, @frannfyne. So it’s probably best to bookmark them, too.

Another trend of note in FitFlop’s new drop is the classic ballet flat (another notoriously uncomfortable shoe that we can be grateful has been given the FitFlop overhaul). We can’t wait to wear the new classic Allegro style, which has hidden cushioning in the soles. Instagram- and feet-friendly shearling styles are also a welcome addition. Not only are they fun to look at, but you’ll never want to take them off. Not to mention the classic loafer (an ideal transitional shoe) and plenty of minimalist trainers. Overall, we’d say this is a new collection you won’t want to miss.

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(Image credit: FitFlop)

Keep scrolling to shop FitFlop’s latest styles, and don’t forget to take advantage of the brand’s current promo: Spend £150 and save £30 on full-price lines using the code SAVE30. Happy shoe shopping!

Shop Clogs

Shop Ballet Flats

Shop Fluffy Shoes Slippers

Shop Loafers

Shop Classic Trainers

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.

Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.

Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.