When you think of French fashion, images of mysterious haute couture houses and boutique-lined Parisian avenues likely come to mind. And while that's fine and dandy, there also happens to be an equally inspiring amount of emerging brands cropping up in Paris that's parfait for anyone who likes to stay up to date on buzzworthy designer names.
Ahead, we've rounded up five French labels that are on fire right now. There's a mix of ready-to-wear pieces, bags, and footwear that's sure to leave you feeling inspired. Keep scrolling to get the lowdown on these under-the-radar brands and shop our favorite picks to add an element of je ne sais quoi to your wardrobe this season.
Founder Jingjing Fan's collection of handbags is the perfect combination of modern design and timeless craftsmanship. Her brand is based in the Marais neighborhood in Paris and is poised to be the next big bag obsession.
Head to Elleme if unique textures and silhouettes are a priority of yours.
If your wardrobe errs on the minimalist side, LE:APT is worth taking note of. The Parisian online store stocks up on independent brands that are sophisticated, affordable, and incredibly versatile.
Peruse the brand's outerwear assortment—it's a can't-miss.
"Inspired by the effortless simplicity of Scandinavian style and the confident individualism of Paris," Aeryne has swiftly become a fashion-editor favorite brand. Stock up on the label's bold pieces to help your wardrobe shine.
Aeryne is chock-full of splashy silhouettes, bold colors, and fun embellishments.
Founded by two Chloé veterans, this footwear label hailing from Paris is a seasonless assortment of boots, heels, and flats that elevate your outfit without overpowering it.
Be sure to read Nomasei's manifesto regarding sustainability.
It's been called the "French Ganni"—and understandably so. The label is ideal for anyone who wants to add something fun and flattering to their wardrobe. Mirae releases new pieces about every two months, with about seven collections a year.
If you're perpetually on the hunt for a new going-out top or party dress, Mirae should be in your bookmarks folder.
And now, 33 French fashion brands every girl should know about.
-
My Friend Wants to Dress Like a Parisian—5 Cool Outfit Ideas I RecommendedEffortless and chic.
-
It's Only February, But Parisians Have Already Chosen Their 5 Go-To Wardrobe Staples of 2025Chic on repeat.
-
French Women Style Leggings With These Cool Items to Look ChicForward looks ahead.
-
If a Parisian and New Yorker Shopped theReplica Store Winter Sale, They'd Like These 38 PiecesThe chicest picks.
-
This Sweater Will Never Go Out of Style—Here's How French Women Are Wearing It NowEffortless and chic? Oui!
-
If You Want to Wear Jeans and a Tee in Paris, This Is the Only Way to Do ItIt's simple yet elegant.
-
The OG French Fashion Girl Just Showed Everyone in Paris the 2025 Way to Wear PumpsPlayful yet practical.
-
32 NewReplica Store Items a Parisian Would Wear in 2025Elevated and easy picks.
