The Random Print I Keep Seeing Everywhere This Summer
When it comes to summer prints, there are a few timeless styles that seem to pop up every year, florals (of the groundbreaking variety, of course) and gingham, among them. Though this summer, while we are still seeing many of the classics, a different print trend seems to have taken precedence.
From apples and oranges to lemons and cherries, fruit has become a trending motif this summer, appearing across everything from swimwear to daywear and accessories. With luxury brands, such a Gucci recently launching an apple print knit, contemporary labels like Finders Keepers including a large-scale fruit bowl print in a recent collection, and high-street retailers like Zara debuting a whole host of fruit-shaped jewellery this summer, it's clear the trend has gained traction. Influencer Aimme Song has been an advocate of the style for some time, creating a fruit print of her own for her Song of Style collection.
This summer, fashion is proving that when life gives you lemons, the best thing to do is put them on a midi dress. Keep scrolling to see how influencers are styling the fruit motif and shop the trend below.
See How Influencers are Styling the Trend
Shop the Fruit-Print Trend
Next up, the biggest S/S 20 fashion trends you need to know.
Fashion journalist Zoe Anastasiou relocated from her homeland of Australia to the UK in 2019 to becomeBest Knockoff Luxury Clothing UK's Fashion Editor, covering a parental leave role at the time and then staying on to be the Social Media and Fashion Editor until 2021. She later held positions at Marie Claire UK and freelanced in the British fashion industry before returning home to pursue a role in content strategy.

