This Gucci Collection Celebrates 100 Years of Pop Culture—I Need Every Piece
Sponsor Content Created With Gucci
Whenever someone asks me what my hobbies are, I usually start with the most obvious answer (shopping, duh) and then say something more casual like, "I also like listening to music." I don't typically disclose to new people that I indulge in these hobbies simultaneously, scrolling through thousands of fresh pieces on the market while singing my favorite songs. I mean, there's a reason that department stores blast music you can dance to as you browse and try on new items. Music and fashion are more intertwined than we think.
The new Gucci 100 collection, a tribute to Gucci's undeniable impact on pop culture over the last century, is perfect proof of the collaborative relationship between music and fashion. As a devoted lover of both of these things, I don't take Gucci's 100-year anniversary lightly. Fair warning: You may find yourself daydreaming about this collection in the middle of the workday (guilty) or actually dreaming about it at night (also guilty). I'm celebrating this ode to Gucci's century-long heritage by rounding up an assortment of eye-catching handbags, shoes, and ready-to-wear pieces for you to enjoy below.
SWEATERS
OUTERWEAR
FOOTWEAR
BAGS
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The Stunning Lab-Grown Diamond Jewelry That's Worth the Investment
Shine bright like a diamond.
By Ana Escalante
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We're Fashion Editors—the 9 Best Items From The Row That Are Truly Worth the Investment
They'll never date.
By Emily Dawes
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The Only Watch Styles Worth Investing In According to an Expert
Sponsor Content Created With AP
By Aniyah Morinia
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I Just Found the Perfect $30 Alt for J.Lo's $800 Gucci Jeans—You're Welcome
These will be sold out by 9/1.
By Eliza Huber
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My Mom and I Agree—These "Forever Pieces" Are 100% Worth Buying
Don't just take my word for it.
By Nicole Akhtarzad Eshaghpour
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Daisy Edgar-Jones Just Made Hot Pants Look Elegant, and Honestly, We're Shocked
Paul Mescal's got some competition.
By Eliza Huber
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I'm a Luxury Jewelry Designer: 6 Investment Pieces That Will Last a Lifetime
Diamonds are Olivia Landau's best friend.
By Ana Escalante
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The Luxury Bag Kendall Jenner and I Think Is Worth Investing In
Perfection in the form of a handbag.
By Natalie Munro