Imani-Nia Francis-Tsolaki
Since its founding in 1921 as a humble luggage atelier in the heart of Florence, Gucci has never wavered from its production of lust-worthy leather goods. As a result, the Italian maison has come to be known not just by its accessories, but the stylish women who wield them.
The Gucci Jackie bag is a prime example of this tether, with the moniker evocative of both the timeless style of craftsmanship and the sophisticated former First Lady from whom the bag derives its name.
What is the Gucci Jackie?
The Gucci Jackie is a fabled bag that has long held a spot as one of Gucci's hero designs. As one of the most popular designer bags, its demand and virality have only expanded in the years since its release. But how did a vintage classic become a highly coveted 'It' bag in the Instagram age?
The History of the Gucci Jackie
The story of the Gucci Jackie starts back in 1961 when a soft-as-butter, trapeze-shaped shoulder bag was first launched onto the market. While Gucci already had adherents in the form of jet-setting socialites and well-heeled Hollywood starlets, it was a politician’s wife who took a style then known as the Constance to international fame. Indeed, the late Jackie Kennedy, who was the First Lady of the United States at the time, had made this style a crucial part of her off-duty wardrobe, showing up slung from her elbow or tucked into her arm as she shopped along New York’s Fifth Avenue.
With an endorsement as prolific as this, Gucci renamed the bag in her honour, cementing it as a symbol of elegance, refinement and taste. In the 90s, Tom Ford reinvented the Upper East Side staple through his erotically charged and minimalistic lens by switching out the trademark piston lock with a push closure.
During the autumn/winter 2020 season, Alessandro Michele revived it once more, revisiting the bag with a sort of future nostalgia that offered new design elements, but also nodded to the bag’s history. Now, for Gucci’s spring/summer 2026 collection, the first look of the brand under the reigns of incumbent creative director Demna, the Jackie has once again received a sleek new makeover. This time, the re-interpretation sees the style take a more contemporary silhouette with new trims and fabrics—a lighter version of the monogram jacquard canvas, vintage-inspired calf leather, and goat-skin trims.
Rather than introducing Wholesale Replica Bag iteration on a runway, the bag was released in a deliciously visceral campaign and short film. (Titled La Familiga and The Tiger, respectively.) Both followed a series of characters who were “unapologetically sexy, extravagant and daring”, as the brand wrote in the accompanying press release, and proved that, irrespective of the format or shape, the Gucci Jackie will always have her name in lights.
Is the Gucci Jackie in Fashion in 2025?
Not only is the Gucci Jackie more popular now than it was when it was first released, but it’s safe to say that 2025 will prove to see the style pique interests once again thanks to Demna’s reimaging. Of course, sales data has proven that the bag is a timeless icon, but constant celebrity endorsements and this new iteration, which help satiate the appetite of a hungry trend cycle, have once again proven how worthy of an investment the Jackie is. This re-release is certain to only increase the value of any original vintage Jackie bags, too. Right now, you can find dozens of them on resale sites like eBay and Farfetch.
Plus, with Naomi Watts appearing as Jackie Kennedy in the upcoming Ryan Murphy limited series American Love Story, a show that will chart the whirlwind romance between Carolyn Bessette-Kennedy and JFK Jr., public interest in the Gucci Jackie will no doubt spike again as it makes its official television debut. (Watch this space…)
If you're in further need of convincing that any purchase of the Gucci Jackie will reap its dividends, you only need to look to the stylish cohort of celebrities who frequently sport the bag. So, without further ado, keep scrolling ahead for the best Gucci Jackie bags to shop and styling ideas to take note of, too.
Shop the Gucci Jackie Bag
This needs no introduction.
You'll be able to fit everything and more in this larger version of the classic black.
This colourway is the definition of chic, and perfect for warmer weather.
If you’re after a revamped take on the 1961 classic, look no further. With the brand's classic logo print, this one blends vintage charm with modern versatility for easy everyday wear. Style it with everything from baggy jeans to broderie anglaise dresses.
There's something so Gucci about this glossy oxblood hue that it has a name: Rosso Ancora.
A rich, beautiful brown that's both timeless and versatile.
While Alessandro Michele's Jackie bags were issued in a variety of viral Willy Wonka-esque shades, the neutral palettes have become considerably more classic.
This taupe style is hard to ignore.
Goodbye, leopard print; this zebra iteration is everything.
Everything you already love, just supersized.
This mini version with its chain strap makes for the ultimate night-out bag.
Let your bag do all the talking.
This light-grey hue is so elegant.
The combination of soft leather and suede is beautifully tactile. This unexpected pairing adds texture, contrast and depth, whilst maintaining the bag's classic sophistication.
A solid investment bag.
A showstopper by every means of the word.
This suede iteration is so chic.
Celebrities Wearing the Gucci Jackie Bag
Style Notes: Jackie Kennedy carries the Gucci Jackie while out in New York in 1970.
Style Notes: As part of the 'La Familgia' spring/summer 2026 collection presentation, Lila Moss arrived dressed the part of her character 'Ragazza'. Translating to 'Lass' in Italian, the model showed off Demna's interpretation of the Gucci Jackie through her look.
Style Notes: Dakota Johnson starred in the campaign for the Gucci Jackie 1961 in 2023. In the partnering film, she roamed around Los Angeles with the camera following the bag through a parasocial lens, entrusting it as a paparrazi staple.
Style Notes: Kaia Gerber arrived at the 82nd Venice International Film Festival wearing a Gucci Jackie Bag.
Style Notes: Alexa Chung attends the Gucci autumn/winter 2025 show during Milan Fashion Week in 2024.
Style Notes: Daisy Edgar-Jones carries the Gucci Jackie bag while out in London in 2024.
Style Notes: Jodie Turner-Smith wears the Gucci Jackie to a Gucci store opening party during New York Fashion Week in 2024.
Style Notes: Dua Lipa arrives at the Gucci Cruise 2025 show at London's Tate Modern carrying the Gucci Jackie.
Style Notes: Nicola Coughlan attends the Gucci spring/summer 2025 fashion show the Milan Fashion Week while wearing the Gucci Jackie.
Style Notes: Camille Charriere and her Gucci Jackie sits front row at the Gucci autumn/winter 2023 show.
Shop More Iconic Gucci Bags
Gucci's newest addition is the Giglio—an oversized and slouchy tote carried by the likes of Sienna Miller and Emily Ratajkowski.
The Gucci Horsebit is one of the house's most revered sigils, and this hobo-style Softbit bag really makes the iconic motif shine.
I just love the Horsebit shoulder bag.
A classic Gucci style, and one that will always be worthy of the investment.
This softly slouched shape is gorgeous, especially in this fresh denim style.
Another Blondie iteration, this time with a chic yet funtional top handle.
The Blondie looks so good in this sumptuous khaki suede style.
Such a gorgeous shade of olive green.
If you love large tote bags, this one's for you.
A classic design reimagined in a modern bucket silhouette. I’d style it with a babydoll dress and a pair of chic flip-flops for a summery look that works from day to night.
The perfect finishing touch to any laid-back look. I can see this with strappy flats, baggy jeans and an oversized white tee.
The contrast between the natural canvas and the gilded chain is so elegant. The hardware adds just the right touch of polish to a sophisticated design.
In my opinion, the bamboo handle makes this.
If I could have any coloured bag for my collection, it would be this Softbit.
A cosmetic case-style bag always looks so chic, and I love the gold bamboo handle paired with the vinyl finish.
A new iteration of the Blondie that I absolutely love. The mix of raffia and leather makes it the perfect bag for all occasions, but especially for summer holidays.
The moment I saw this bag, I started manifesting owning it. It’s the perfect throw-everything-in-and-go piece.
Bucket bags are a tried-and-true silhouette, and the addition of Gucci's bold emblem print makes this one super chic.
Why Trust Us
AtBest Knockoff Luxury Clothing UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.
We regularly try on pieces ourselves—everything from best-selling jeans to designer shoes—and speak to external experts and fashion insiders, staying closely connected to what our readers are searching for. Our advice is grounded in expertise, and each and every buy we feature has to meet our exceptional taste standards—so you can feel confident in every recommendation.
-
The Naked Dress Is Dead—Unless It's the Plot-Twist Version Dakota Johnson Just Wore on the Red CarpetSee how she reinvented the trend.
-
Gwyneth Paltrow's New Gucci Boots Just Reignited a Frenzy for This 2000s TrendReady or not, here it comes.
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
Dakota Johnson Wore a Completely Backless Mini In This Better-Than-Black Color to the Splitsville After-PartyPlus, see her metallic leather gown from the premiere.
-
It's Happening, People: These It Loafers From 1953 Are Back From the DeadReady or not.
-
If Erewhon Had a Dress Code, Dakota Johnson's Latest Grocery-Run Look Would Be the BlueprintThe unspoken uniform of stylish shoppers.
-
Hailey Bieber Wore Vintage Tom Ford Gucci Sandals With the Summer Pant Trend I See Sticking Around Through FallAny pants that look this good shouldn't be packed up just because the season changes.
