Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci's new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking A/W20 collection, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. And, four years later, the Jackie isn't going anywhere, as the iconic bag has recently received a sleek new makeover.
Alessandro Michele's revamped Jackie's runway debut.
What Is The Gucci Jackie?
If you recognise the name, it's probably because technically this bag isn't new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it was relaunched last year with a twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather.
Is the Gucci Jackie In Fashion Now?
For its revival, the Jackie is back, but the colour palette isn't so quiet. You'll find the new bags in bright greens, bold reds and rosy pinks (and they already have Harry Styles, Jodie Turner Smith and Cate Blanchett's approval). While there's a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch.
Keep scrolling to see Gucci's new It bag, and shop the Jackie below.
CELEBS WEARING THE GUCCI JACKIE BAG:
Dakota Johnson is the new face of the Gucci Jackie 1961 campaign.
Harry Style is pictured with the Gucci Jackie in 2020.
Sienna Miller was spotted out recently with her apple-green Jackie.
Queen of classic fashion Claire Foy wears her timeless black Jackie with jeans, boots and a chequered coat.
Dua Lipa is a fan of the red iteration.
Dakota with an update Jackie style featuring a woven body and green top handle.
SHOP THE NEW JACKIE:
The mini Jackie is. Just. So. Cute.
The colourway is the definition of chic.
Classic Gucci at it's finest.
The black is so slick, I had share the bigger size too.
I just love the chocolate brown iteration.
I predict a sell out.
This canvas and leather style is so elegant.
How cute is this baby pink!
A pastel shade is surprisingly versatile. Pair it with whites, brights and black.
There's something so polished about this chocolate brown medium bag.
This new beige shade could just be my favourite.
For those that prefer more of a statement piece.
The Jackie Notte is a new style for the brand that features a mini silhouette and chain shoulder strap.
When in doubt, go monochrome.
SHOP PRE-OWNED VINTAGE JACKIE BAGS
Sure to brighten up any day.
A classic.
This has a '90s feel about it.
Cream will go with everything, all year round.
The subtle logo detail on this is so cute.
SHOP MORE OF OUR FAVOURITE NEW GUCCI BAGS
Expect to see much more of the Blondie shoulder back on the street style set this season.
Large styles are big news for 2024, and Gucci's latest interpretation of the Horsebit bag ticks all the boxes.
Logomaniacs will love the canvas GG print.
Black and gold go with everything.
This has all of the charm of an antique treasure.
Another classic Gucci style.
This East-West style is bang on trend.
Throw everything in and go!
This story was originally published at an earlier date and has since been updated.
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