Hailey Bieber Wore the Brand-New $98 Levi's Jeans That'll Sell Out ASAP

There aren't many clothing items that both my dad and I own, but that's just how iconic and versatile Levi's 501 jeans are. The closet staple has been beloved since 1873—no, that's not a typo. But now, the brand is launching a newly revamped style called the 501 '90s Jeans ($98), and I have a feeling they'll also be a huge hit.
As you already guessed, the jeans are inspired by the 1990s, "when celebrities and style icons famously wore their 501s a bit looser, with a relaxed, slouchy vibe," Levi's said in a statement. None other than Hailey Bieber fronts the campaign for the jeans, which launched on December 1 and are bound to sell out lickety-split. Scroll down to see them on Bieber and to shop the $98 jeans for yourself.
Shop the New Jeans
Shop Editors' Other Favorite Levi's Jeans
Who What Wear editors are obsessed with these jeans.
Celebs are loving wide-leg jeans right now.
Next, Jennifer Aniston and J.Lo Both Wore the Denim Trend I'm Replacing Skinny Jeans With
Opening image: Backgrid

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
All of the Coolest People I Follow Just Bought Into This New Fall Denim Shape
No, it's not barrel, wide leg, or bootcut.
-
I Just Dug Through Levi’s New Arrivals—These 26 Styles Are Going To Sell Out First
You have been warned.
-
Shopbop Lovers to the Front—These 40 Styles Are Going to Be Huge This Fall
Give your wardrobe a fall facelift.
-
This Just In: The Denim Wash That's About to Dominate Every Cool Outfit This Fall
Will you love it or hate it?
-
This Classic Shoe Is Every Parisian's Secret to Making Jeans Look Elevated in Fall
And you probably already own it.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.