There aren't many clothing items that both my dad and I own, but that's just how iconic and versatile Levi's 501 jeans are. The closet staple has been beloved since 1873—no, that's not a typo. But now, the brand is launching a newly revamped style called the 501 '90s Jeans ($98), and I have a feeling they'll also be a huge hit.
As you already guessed, the jeans are inspired by the 1990s, "when celebrities and style icons famously wore their 501s a bit looser, with a relaxed, slouchy vibe," Levi's said in a statement. None other than Hailey Bieber fronts the campaign for the jeans, which launched on December 1 and are bound to sell out lickety-split. Scroll down to see them on Bieber and to shop the $98 jeans for yourself.
Shop the New Jeans
I love how these jeans are styled with a sporty baseball cap.
Shop Editors' Other Favorite Levi's Jeans
Who What Wear editors are obsessed with these jeans.
You can never go wrong with classic black.
The perennial favorite.
Hurry: These are a great sale find.
I'd wear these with chunky loafers for fall and winter.
These are about to become your new favorites.
Celebs are loving wide-leg jeans right now.
Skinny jeans will always be a wardrobe staple.
This style is perfect for wearing with ankle boots.
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Opening image: Backgrid
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