There aren't many clothing items that both my dad and I own, but that's just how iconic and versatile Levi's 501 jeans are. The closet staple has been beloved since 1873—no, that's not a typo. But now, the brand is launching a newly revamped style called the 501 '90s Jeans ($98), and I have a feeling they'll also be a huge hit.
As you already guessed, the jeans are inspired by the 1990s, "when celebrities and style icons famously wore their 501s a bit looser, with a relaxed, slouchy vibe," Levi's said in a statement. None other than Hailey Bieber fronts the campaign for the jeans, which launched on December 1 and are bound to sell out lickety-split. Scroll down to see them on Bieber and to shop the $98 jeans for yourself.
Shop the New Jeans
I love how these jeans are styled with a sporty baseball cap.
Shop Editors' Other Favorite Levi's Jeans
Who What Wear editors are obsessed with these jeans.
You can never go wrong with classic black.
The perennial favorite.
Hurry: These are a great sale find.
I'd wear these with chunky loafers for fall and winter.
These are about to become your new favorites.
Celebs are loving wide-leg jeans right now.
Skinny jeans will always be a wardrobe staple.
This style is perfect for wearing with ankle boots.
Next, Jennifer Aniston and J.Lo Both Wore the Denim Trend I'm Replacing Skinny Jeans With
Opening image: Backgrid
-
No One Will Wear This New Legging Trend With Sneakers—Just HeelsIncluding Hailey Bieber, apparently.
-
GapStudio's New "Liquid-Soft" Jeans Are About to Go ViralPlus, Lila Moss fronts the campaign.
-
If You Wear This Jean-and-Flat-Shoe Combination While Traveling, I'll Know You Have Cool StyleA go-to chic travel outfit is a must this season.
-
I'm a Corporate Girlie Now—32 J.Crew Pieces That Have Me Excited for My Morning CommuteFor a fashionable 9-to-5.
-
J.Lo, Hailey Bieber, and Kourtney Kardashian All Own White Swimsuits From This BrandMost pieces are under $100.
-
Shopbop Has So Many New Discounted Gems—I'm Losing It Over These 27 Sale FindsSummer standouts at up to 70% off.
-
See You in the Fall, Skinny Jeans—This Trend Is So Much Better With Flats for SummerCasual, chic, and comfortable all in one.
-
So *This* Is the Cutest Outfit for Wine Tasting in Napa Valley, According to Hailey BieberI agree.
