I Just Assembled 5 Incredibly Chic Autumn Outfits Entirely From H&M

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(Image credit: @emilyjdawes)

H&M has long been my go to high street destination when I'm searching for expensive-looking, on-trend buys for more affordable prices. I always find the brand is particularly strong at the beginning of a new season, when its most stylish, design-led pieces are released (before they all sell out), and autumn is arguably the brand's strongest season of all. H&M does many things well, but in my expert opinion, it's their wide-leg trousers, knitwear, boots and coats that make for the smartest investments. 

So, as we launch head first into September and the new autumn season, I thought I'd challenge myself to create four easy but chic outfits compiled entirely from H&M's new autumn edit. Here atBest Knockoff Luxury Clothing , we usually advocate for a mix of brands, a mix of price points and a mix of new and old pieces in an outfit—to make it work for you and your wardrobe, and to make it as enduring as possible. The below looks, however, act both as a proof that you don't have to spend thousands to look polished for the new season, and as inspiration for you to "shop" similar pieces from your existing wardrobe. That's why I've tried to keep them all as classic as possible, weaving in some key autumn 2023 trends to keep them feeling modern and fresh at the same time. 

Keep scrolling to see and shop the four H&M autumn outfits I've assembled... 

1. Bouclé Jacket + Baggy Jeans + Ballet Flats

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2. Maxi Coat + Striped Knit + Leggings

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3. Rib-Knit Dress + Wrap Coat + Knee High Boots

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4. Leather Jacket + Camel Knit + Wide-Leg Trousers

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5. Blazer + Shirt + Leather Trousers + Loafers

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Up Next: Experts Agree—These Autumn/Winter 2023 Fashion Trends Are the Ones That Matter

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.

Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.

Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.