If You Buy Anything From H&M in This Color, It's Guaranteed to Look Expensive

We all know H&M can turn around a fast-fashion trend, but there's a far more sensible way to shop the Scandi store at the moment, and fashion girls are paying attention. Even Alexa Chung knows that the pieces to look out for sit within a spectrum of either brown or tan. The designer and fashion icon chose a beige pantsuit to wear to London Fashion Week, and she follows in the neutral-color footsteps of many an influencer. My feed is brimming with camel hues, with many of the more affordable pieces coming from this shop in particular.
Perhaps this should be no great surprise. When it comes to buying pieces from fast-fashion retailers that last as long as possible, I have two rules. First, I try not to buy prints since they can date quicker than anything plain. Second, theBest Knockoff Luxury Clothing team have long exalted the virtues of buying camel tones, so I usually try to buy pieces within this color scheme. Why? Well, they're inherently sophisticated no matter the season or the trends at play. Right now, because this spectrum is on trend and in season, you've got a good opportunity to stock up on affordable, long-lasting items I reckon you'd be able to still crack out in five years' time and be proud to wear.
So with that in mind, look at the most elevated H&M shopping pieces below—all from the brand's (probably) 50 shades of brown on offer.
Linda bought the coat we're so annoyed with ourselves for not getting. This chocolate-brown faux-fur style came into H&M way before the weather turned and sold out so fast. Boo.
Ellie's mustard H&M sweater has all the hallmarks of an autumnal classic.
Ama's simple chunky-knit sweater from H&M worn with a leopard-print skirt is a combination that will work for the entirety of 2019.
Monikh's cream ribbed dress was an instant hit and promptly sold out.
Olivia and Alice have been pepping up this color palette with lilac—adding a shaggy collar to a plain H&M coat.
Maryam's printed skirt is another H&M winner, being as useful for winter as it will be next summer.
SHOP MY H&M PICKS
This post originally appeared onBest Knockoff Luxury Clothing UK.

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
By Nikki Chwatt
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
By Eliza Huber
-
No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
By Allyson Payer
-
Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces
*The* colors of spring '25.
By Caitlin Burnett
-
I Need More Color in My Wardrobe—These 32 Zara Finds Are Just Gorgeous
Mood boosters.
By Caitlin Burnett
-
This Elegant Color Is to Spring What Black Is to Winter
Tell your friends.
By Allyson Payer
-
There Are Bag Trends, and Then There Are Investment Bag Trends—That's What This One Is
Celeb approved.
By Allyson Payer
-
And Just Like That, I Want to Wear This Expensive-Looking Shoe Color Instead of Black
I never thought this day would come.
By Yusra Siddiqui