I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere

After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone in on where to find the best deals, what to buy from where and what exactly is worth investing in. Building a winning capsule wardrobe becomes a lot easier since you have a clear idea of the very best pieces out there. So today, I’m going to let you in on one of my best-kept autumn/winter wardrobe secret: H&M cashmere.
The luxurious fine wool is widely considered a wardrobe classic thanks to its high quality, warmth and super-soft texture, but it’s also often associated with inaccessibly high prices. I’m here to prove that not all cashmere comes at designer price points, though. We’ve reported before on the joys of M&S and other high-street cashmere, but my favourite, after a decade as a stylist, has to be H&M’s. The brand does excellent classics like crew-neck jumpers, but it also thinks outside the box in terms of design, so you can find things like cashmere leggings, shorts and wide-leg trousers on offer. This is comfort but done in a seriously elevated way. And price-wise? Most cashmere pieces on H&M’s site fall into the premium edit, which means they form part of the brand’s top-quality offering, with prices ranging from £20 to £170.
I've worn this H&M cashmere knit to death over the last few winters.
I also think cashmere pieces are perfect for the transitional period between autumn and winter, where you still need a thin layer to add some warmth on those breezy British days, but you want to avoid feeling bulky and too wrapped up. That’s why you’ll often find me with an H&M cashmere knit tied around my shoulders with every outfit from dresses to blazers and jeans. It’s my favourite cool-weather wardrobe hack, since it adds a level of casual chic to any look and is still practical when that chill sets in.
Keep scrolling, then, to see my edit of the best cashmere pieces currently on offer at H&M. I’ve fallen particularly hard for the slouchy oversized jumpers and expensive-looking chunky cardigan, but it’s also hard to argue with the rest…
SHOP THE BEST CASHMERE FROM H&M:

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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