H&M's Latest Collection Is Going Straight From Paris to Your Wardrobe
Get ready, because H&M’s S/S 2018 collection will be available for purchase in select Australian shops after the brand’s Paris Fashion Week show, from March 1 onward. Bringing back the “see now, buy now” format that the brand debuted last year, H&M is giving a new meaning to fast fashion. Last year, a number of items sold out almost immediately, so if you want to get in on this season’s collection you need to act fast. And trust us, once you see the collection, you’ll want to.
Featuring bold prints and bright colours, H&M’s S/S 18 collection is made up of free-flowing garments inspired by miminalistic Japanese design. The combination of the vibrant colours we’ve been seeing all season with the relaxed silhouettes of the pieces works so well; not to mention, the entire line looks super-comfortable, which is always a plus in our books.
Not only is H&M’s new line inspired by Japan, but the brand is also sponsoring an exhibition at the Musée des Arts Décoratifs, where the presentation is being held. Aligning with the collection’s theme, the exhibit will focus on Japanese design. Pernilla Wohlfahrt, H&M’s design director shares: “ We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan.” We’re not sure about you, but a trip to H&M is definitely in our near future. See campaign images of what we can expect from the collection below, and shop some of our favourite H&M pieces currently available online.
Shop Our Picks:
Want more H&M? Shop the brand's new arrivals online.
-
I Officially Have a Zordy Closet—31 Zara andReplica Store Standouts That I'm Living In Straight Through Fall
Plus, chic fall 2025 outfit ideas that I plan on re-creating ASAP.
-
TheBest Knockoff Luxury Clothing 100: Every Fall 2025 Item to Shop This Season
From affordable finds to worthy investments.
-
Fashion People With Good Taste Are Obsessed With These Trendy Denim Styles for Fall 2025
See the outfit inspo and shop the jeans.
-
FromReplica Store to Zara—Meet the New Fall Items That Will Sell Out By October 15
These finds don't stand a chance of making it to November.
-
Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the Bill
I'm a senior shopping editor and these have my stamp of approval.
-
Sorry to the Black Pieces in My Closet—I'm Obsessed With This Equally Chic, Classic Color for Fall
Fashion people from London to Paris agree.
-
Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)
I can't decide which fall pick is my favorite.
-
I’m a Senior Shopping Editor—These 29 On-SaleReplica Store Basics Are Instant Closet Staples
Bring on chic, effortless fall outfits.