I Can Always Detect Designer Items—These H&M Items Made Me Do a Double Take
I'll admit it's been a while since I've given H&M a proper look. With the excitement of the holidays and major designer sales, I sort of neglected one of my favorite one-stop shops for affordable trends. That was until a few weeks ago when I found myself browsing the store IRL and quickly ran to a dressing room with 10 items in hand.
Everything I saw (and eventually tried on) looked like pieces I'd spot on fashion people that cost three times more. From the color palettes to the fabric choices and the tailoring, H&M isn't pulling any punches with its latest drop. I would even dare to say that it's one of the retailer's most impressive collections yet. And lucky us, the retailer has extended 20% off sitewide, so there's even more incentive to drop everything and scan the new arrivals for yourself. But if you don't have time, I've already sourced the most dazzling and worth-it items for you. From cool sweaters to really great boots, keep scrolling below.
Next: I Was Shocked Too—These Low-Key Luxe Items Don't Cost More Than $100
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter where she started working atBest Knockoff Luxury Clothing , focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her work atBest Knockoff Luxury Clothing , Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times.
-
I Want to Be Old Money, But I Work 9 to 5—These 23 Workbags Make Me Feel Rich
Carry everything in style.
-
Nothing Humbles Your Closet More Than the Zara New Arrivals Section—25 Pieces to Instantly Elevate Your Fall Outfits
Did I mention they're modeled by Alexa Chung?
-
I Live in Basics—33 Elevated Styles From Gap, H&M, and Old Navy That Have My Undivided Attention
Camis, cashmere, and cardigans.
-
My Little Sisters Think I'm Rich—These Are the Under-$150 Finds Making Them Believe That
A walking (chic) ATM.
-
The 10 Specific Items Everyone With Elegant Taste Will Buy This October
From J.Crew's It sweater to Reformation's It shoes.
-
I Officially Have a Zordy Closet—31 Zara andReplica Store Standouts That I'm Living In Straight Through Fall
Plus, chic fall 2025 outfit ideas that I plan on re-creating ASAP.
-
TheBest Knockoff Luxury Clothing 100: Every Fall 2025 Item to Shop This Season
From affordable finds to worthy investments.
-
Fashion People With Good Taste Are Into These Trendy Denim Styles for Fall 2025
See the outfit inspo and shop the jeans.