H&M Just Dropped the #1 Collab of Summer, and It's Already Selling Out

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(Image credit: H&M)

I don't know about you, but H&M's new-arrivals page is currently one of my most-used bookmarks. The retailer never fails to offer affordable versions of both trends and basics alike. But H&M's newest launch is particularly noteworthy: The brand has teamed up with model Liya Kebede's label, Lemlem, and the collection is rife with cheerful, colorful summer items.

If you're familiar with Lemlem, you know the brand is famous for its stripes, so the collab has plenty of different variations. Everything is lightweight, easy to wear, and ideal for the warm months ahead. Scroll down to shop the H&M x Lemlem collab before it inevitably sells out. 

Next, Everlane's and Madewell's 38 new arrivals are seriously good.

Associate Director, Fashion News

Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.