I'm in My 30s, and I'd Buy These 29 H&M Items in an Instant

H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.
The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.
In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.
Next up, 31 Cute Summer Tops That Are Better Than All the Rest

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Summer Has Arrived Early at H&M—31 Vacation-Ready Items That Are Under $50
Shop gorgeous swimwear, cover-ups, accessories, and more.
-
I Removed Everything From My Friend's H&M, Zara, and J.Crew Carts and Added These 33 Replacements
Sorry for the snark.
-
H&M Sells Out of These $30 Pants Every Summer Like Clockwork
I give them until June 1 before they're gone.
-
If You're Building Your Closet From Scratch, These Summer Basics From H&M, Zara, and Mango Will Help
Your in-depth shopping guide to a basics refresh.
-
Little White Dresses Are All I Can Think About RN—These Are the Best FromReplica Store, H&M, and Revolve
Long live the LWD.
-
Meghan Markle Owns at Least 4 Versions of This Summer Dress Trend, and I Found It for $55
It's foolproof.
-
A Tropical Vacation Is on the Cards—Here's What's in My Revolve, H&M, andReplica Store Carts
For your next beach trip.
-
I'll Clue You In: Fashion People Are Freaking Out Over These 33 Spring Summer H&M New Arrivals
Gorgeous warm-weather styles ahead.