I'm in My 30s, and I'd Buy These 29 H&M Items in an Instant

H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.
The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.
In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.
Next up, 31 Cute Summer Tops That Are Better Than All the Rest

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I’m Sorry, But These 39 Stunning H&M New Arrivals Will Sell Out By Month's End
Fall and winter arrivals never looked so good.
-
I Live in Basics—33 Elevated Styles From Gap, H&M, and Old Navy That Have My Undivided Attention
Camis, cashmere, and cardigans.
-
Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)
Chic, expensive-looking styles ahead.
-
H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025
The expensive-looking palette you'll want to wear.
-
Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This Fall
I got you.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds FromReplica Store, Zara, and H&M
Did I mention they're under $250?
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.