H&M Just Revealed Every Single Piece From Its Most Expensive-Looking Collab Yet

I feel like there hasn't been a great new fashion collab to get excited about in a while. And that's where H&M comes in. The retailer has just released the lookbook images from its upcoming collection with Simone Rocha, an indie Irish designer who's a darling of London Fashion Week. Rocha is known for her poufy dresses that are often adorned with frills, lace, tulle, embroidery, pearls, bows, and other precious touches. It's precisely this attention to detail that makes Rocha's H&M collab look so expensive. Mark your calendars: the collab will launch on March 11.
"Simone Rocha has been on the H&M wish-list for some time," H&M's creative advisor, Ann-Sofie Johansson, said in a statement. "This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications to pushing silhouettes, shapes, and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
Scroll down to preview every single piece from the H&M x Simone Rocha collab, which is set to launch on March 11.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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