H&M's Spring Edit Literally Just Dropped—25 Items Guaranteed to Sell Out
H&M has burned me more than any other retailer. Too often when I've hesitated before purchasing a piece from the brand, it has sold out. The style and the price point combine to create a perfect storm that consistently leads to sellouts. This, while good for the brand, is a bummer for anyone on the other side of the interaction. Because of this, I've tweaked my plan of action when shopping on the site, which basically means that I don't hesitate when I find something really good—I act.
When I checked H&M's homepage yesterday afternoon and saw that its spring edit had dropped, I immediately began scouring every last page of new arrivals. After shopping a bit for myself, I couldn't possibly go on with my week without sharing the news before its best pieces sold out. Without further ado, scroll down to find my picks from H&M's spring arrivals.
Next up: I Never Wear These Outdated Staples Anymore—9 I'm Buying to Freshen Things Up
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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