Do you ever scroll through H&M after not doing so for a while and realize you've really been missing out? ("A while" could be as short as a week since H&M gets new arrivals constantly.) That's what I did today, and it was a real treat. My number one observation is that the holy-grail affordable retailer has tons of basics in stock that are also trendy—but not "over-the-top pieces that will probably be out of style next season" trendy. They're just subtle items that make you look like a fashion girl with a knack for finding the best stuff on H&M.
Instead of making you scroll through thousands of H&M items to see what I mean, I went ahead and found the most on-trend basics on offer, with options to be worn for travel, evenings out, beach days, picnics, and everything in between. Keep scrolling to get the goods, and feel free to thank me later.
This curved-seam tank is so good that I'd buy it in multiples.
Destined to sell out immediately.
Kendall Jenner would approve.
Style this exactly as is or wear it as a swimsuit cover-up.
Pleats are still going strong.
Chicer for a beach day than flip-flops, in my opinion.
The ideal amount of cropped.
So good.
Don't think—just order.
I love a contrasting drawstring.
For those 90-degree days to come.
I have a collection of cute black tops for summer, and I wear them all.
Here for the minimal '90s vibes.
The color may not be all that basic, but you'll wear it a ton regardless.
Cuter than your average linen pants.
Every summer wardrobe needs one.
You might as well order this in several colors.
These would look chic with pretty much every item in this roundup.
Future It color coming at ya.
I'm a sucker for anything eyelet.
I don't see why a bikini can't be a basic.
Shop the matching Padded Bikini Top ($20).
Just in case you're one of those people who brings a jacket everywhere in the summer (like me).
You know you want the matching shirt, too.
I liked that this is called a beach dress.
Just add a slouchy blazer.
For wearing with the aforementioned dress.
Perfect length, perfect fit.
Something for that summer vacation you just booked.
In case you were wondering, long shorts are still cool.
I'm intrigued.
The box-pleat skirt trend was all over the fall runways.
Just lovely.
This looks really expensive.
Perfectly placed rips.
Everyone needs a black one-piece.
Next up, these are the best under-$50 items from H&M of the season.
Opening image: H&M
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Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)Chic, expensive-looking styles ahead.
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025The expensive-looking palette you'll want to wear.
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Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This FallI got you.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Pieces for Fall 2025Everything is under $100.
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I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds FromReplica Store, Zara, and H&MDid I mention they're under $250?
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I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She SaidEverything is seriously so good.
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36 Zara, Madewell, and H&M Essentials I'm Buying to Look Expensive This FallElevated and easy.
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I've Spent 3 Hours Looking Through Zara, H&M, and Revolve—These Items Are the BestTop-tier picks ahead.
